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Online shopping web sites for retail sales direct to
consumers.

Providing or participating in online marketplaces,
which process third-party business-to-consumer or
consumer-to-consumer sales.

Business-to-business buying and selling.

All we know what the roll off e- commerce… collaboration and content generation and distribution
The e-commerce growth in the recent years is between users. Social media in one who constantly
undeniable, and the tendency is to keep moving up by interacting and in touch in user for their entertainment,
e-commerce, we mean the use of the global Internet for gossip and fun purpose. Social media is one of the good
purchase and sale of goods, services, including service friend of the people. Means they have already build the
and support after sale. E-commerce is changing, more relation with them. Now let’s focus same thing for e-
devices are being used to access the Internet, and people commerce, they want to develop the relation with the
are accessing more platforms to help guide their people. Then can both, social media and e-commerce go
purchase decisions. hand in hand? Yes why no! Which is called Alliance- A
union or association formed for mutual benefit,
If we look towards global statistics about e-commerce especially between countries or organizations is known
then we find as Meaning of Alliance.
1. 15% of students older than 13 with access to tablets
have shopped on their devices while in school. This is also called s-commerce. Social Commerce is a
2. 71% of social media users are more likely to purchase subset of electronic commerce that involves using social
from brands they follow online. media, online media that supports social interaction,
3. 95% of tablet shoppers who make a purchase with and user contributions to assist in the online buying and
their devices do so at home. selling of products and services. Today, the area of
4. Mobile commerce sales reached $4.7 billion in the social commerce has been expanded to include the
second quarter of 2015, up 24% year-over-year. range of social media tools and content used in the
5. U.S. e-commerce sales in 2012 accounted for 5.2 context of e-commerce, especially in the fashion
percent of total sales. industry
6. Tablet shoppers spend 54 % more per online order
Examples of social commerce include customer ratings
than those on smartphones.
7. 59% of households with annual incomes of $200,000 and reviews, user recommendations and referrals,
or more have purchased products on their mobile social shopping tools (sharing the act of shopping
online), forums and communities, social media
devices while in-store.
optimization, social applications and social advertising.
e-commerce brings some new technology and new
capabilities to business, but the fundamental business Companies must develop integrated marketing
problems are those that merchants have faced for strategies, where the online and offline actions not only
have to be aligned, but to get synergy effects, both in
hundred – even thousands – of years that is you must
developed sales activities and about the brand
have something to sell, make it known to potential
buyers, accept payment deliver the goods or services, reputation and image. However, the emergence of two
and provide appropriate service after the sale. technologies has altered the way in which businesses
and consumers relate, mainly on the Internet.
Social media is a platform and online communication

tools that facilitate the relationship, interaction,
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