Page 16 - The 10 Most Innovative Startups in Pune 2019

services that we provide to our lot of senior consultants in the
clients. Currently, we have more
than 50 clients on board including
two Fortune 50 companies and this
only happens when you provide
value-oriented services to your
clients.
Providing Value and Quality
We are not in a highly
commoditized market in which
completion is right up till our neck.
We are in a value-oriented market;
as long as we provide value in
terms of much more reach of
doctors and quality of content we
are in a very formidable position to “
manage competition both locally as
well as globally.
Focusing on Cost-Effective ways
Hidoc Dr. has weighed multiple
ways in industry. But imagine
the cost of marketing a single
MR when he visits a doctor, it’s
about Rs. 200 for 30 seconds of
a doctor’s time. Today by using
Hidoc, you can get about 15
minutes of a doctor’s time at a
fraction of that cost. That is the
power of Hidoc and eventually,
in the next 3-5 years, all
communication in the health care
industry will be digital and Hidoc
is the leader to move, tackle and
push that message forward. So,
Hidoc is making the industry much
more cost focus and value-oriented.
Now, because the doctors will
only engage with the content and
the products they want to engage
with, so it will remove those
companies from the industry that
are not providing value and it will
keep only those companies that are
providing value.
Hidoc Dr’s Driving Force
Hidoc has been pushed by a
Also, a lot of innovative products
industry. They felt the way of
communicating the doctors in the
industry today was not correct.
They did not have a resource for
the second opinion. Doctors every
single day, have a problem with
learning because of so many places else, they can just use Hidoc and
of exhaustive content available
but no one single place where
they can learn the high quality of
content. So, Hidoc decided to solve benefits doctors are coming in from
all those problems by providing a
Hidoc looks to cover
at least 1 Million
doctors in India by
the end of next year
that pretty much
could make sure
that Hidoc at least
covers 70% of Indian
Doctors
“ quality patent laws and regulations.
simple medium of communicating
with doctors, a free of cost second
opinion platform and a simple
way in doctors can learn every day
by engaging with the Hidoc Dr.
content.
Present and Future
Hidoc looks to cover at least 1
Million doctors in India by the
end of next year that pretty much
could make sure that Hidoc at least
covers 70% of Indian Doctors
compared to any other industry of
entity that is available. Hidoc also
expects to have multiple different
sales funnels to grow the business
all across the country.
are coming for doctors from Hidoc
such as right now it has integrated
with Wikimeds, to provide
Wikipedia medical dictionary.
It’s like the google for doctors
they don’t need to go anywhere
they can find all the solutions to
their problems. So such kind of
innovative and brilliant ideas to
Hidoc soon and will be out there to
consume for doctors very soon.
Lack of Innovation in the
Industry
One major important thing the
industry lacks surely is the quality
of innovation. We are seeing the
same kind of drug, the same kind
of devices repeatedly across the
country. What we would surely
appreciate is more innovation.
For example, the innovation that
is available in the US is still not
available in India due to high-
We would want to see more of that.
Companies like Hidoc thrive on
more and more innovation coming
in and correctly communicating the
same to doctors, doctors thrive and
patients thrive to the innovation
coming in. So, what we want is a
lot of focus on patient care and a
lot of innovation coming in, for
that innovation we require a lot
of research and for that research,
we require the right protection
into place so that, that research is
always preserved.
Rising and Shining
Hidoc was started in December
2017. As of last year this point
of time, September 2018, Hidoc
had 5200 doctors who were on