Page 15 - Mainstreamer e-Magazine Volume 5, April 2024

HERE AND THERE: POLICY TOUCHPOINT

The problem is not with the products themselves, but need for all PWDs, including those who are blind or
with the designers who create them. Current designs often have visual impairments. However, due to a variety
prioritise aesthetic appeal and functionality for non-disabled of factors, both within their control and beyond
users, neglecting the diverse needs of millions, including the it, product developers often overlook the specific
visually impaired. This oversight in the design phase suggests needs of this group. This oversight can make
a lack of commitment to universal design principles, which individuals feel isolated and disabled even in their
aim to make products usable by as many people as possible. own homes. Additionally, the policy landscape
The lack of inclusive design is not only a missed concerning this issue remains unclear, lacking
opportunity for social inclusion—it also represents a specific regulations that address the accessibility
significant oversight in market potential for manufacturers. of home appliances.
Ensuring accessibility in product design is not merely a Now is the time for collaboration between
regulatory or ethical issue; it has substantial economic decision-makers and product developers in creating
implications. Products that are accessible to people with universally accessible products, ensuring that no
disabilities tap into a broader market, enhance brand one is left behind as society progresses. Accessible
reputation, and foster consumer loyalty. When a company is products benefit not only disabled customers, but
seen as responsible, considerate, and attuned to the needs of also the manufacturers. They can create new value
all users, it not only gains the trust and appreciation of those through enhanced user experiences, spread the
directly affected, but also enhances its overall brand image. image of a responsible brand, and contribute to
Thus, the question arises: What are the benefits for a capturing market share.
firm that ensures accessibility for all? The answer lies in As a blind individual, I strongly desire for the ASEAN
potential market expansion, economic gain, and social value. community of PWDs to unite and raise their voices. By
By designing with accessibility in mind, firms can contribute working together, we can advocate for a barrier-free
positively to social inclusion and equality, strengthening their environment and seek balanced solutions that enable
reputation as socially responsible entities. This commitment touchscreen appliances to enhance, rather than hinder, the
to inclusivity and diversity can transform a brand and build independent living of the blind and low vision community.
deep, lasting relationships with consumers and communities, TThe author is currently working on a family-oriented
underscoring the importance of accessibility not just as project, where he works with parents caring for a child
a niche requirement, but as a central feature of product with disability. He facilitates these families on ways to
development. help and form an inclusive life for their children. He enjoys
reading domestic and international materials, be it books
On the policy front, there is an urgent need or journal articles.
to establish specific regulations to address
accessibility issues. For such policies to be
practical and effective, the voices of persons
with disabilities, particularly those who are blind
and have low vision, are crucial. Their active
participation in advocacy efforts is essential for
convincing policymakers of the necessity for
change. Implementing a clear legal framework
that strictly defines accessibility criteria for
home appliances can significantly enhance social
inclusion, benefiting not only the blind and visually
impaired community, but all PWDs.

While I am not advocating against touchscreen
appliances, I call for a balanced approach involving
policymakers, product developers, and other
stakeholders collaborating to reconcile the needs,
interests, and capacities of consumers, developers,
and decision-makers alike.
In conclusion, independent living is a fundamental

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