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5 key takeouts

Don’t just follow the company line

Keeping your personality out of your professional
account is an outdated approach to online networking.
Simply copying and pasting your company’s posts
sounds like an impersonal, pre-recorded message.

Use your common sense

Don’t be banal, don’t bore your audience, and be
careful not to share inappropriate content that could
be seen online by your boss, coworkers or clients.

Give people a reason to connect with you

Think about what you can offer online. Start injecting
your personal knowledge, insight or even humour into
your social media posts.

Understand the medium

Facebook is generally for personal posts, LinkedIn is
more professional, and Twitter can be a mix of the two.
Tailor your message not only to the medium, but to
your audience of followers online.

Learn from the best

Search Twitter, LinkedIn and Procurious to find
examples of supply professionals who do a great job of
leveraging social media to advance their careers. The

best networkers inject their own
personality to give people a reason
to connect with them.

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