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5 key takeouts

Establish your personal brand

Think about the key things you want the world to know
about your brand. Define what you want to convey.

Have your elevator pitch ready

You never know when you’ll get the perfect opportunity
to tell your story. Build, rehearse and refine your
elevator pitch so you’re ready to seize the moment.

Building your brand also benefits your
business

While a well-defined personal brand is important for
individual success, it has enormous potential to add
value to your organisation as well.

Become a storyteller

Establish a powerful brand by telling your story in
a way that creates a memorable, and emotional,
connection with your audience. Remember, your brand
isn’t just your CV.

Use every channel available

The elevator isn’t the only place to build your brand.
Join associations, build your social media presence,
write for industry publications and take every
opportunity to speak at events.

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