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Brand you: Apple, Coca-Cola, Amazon, Nike. These are some Adding value to your brand – and your company
Perfect your of the most valuable and recognisable brands of
elevator pitch 2016 – and they get that value from how they are As procurement has become a mission critical part of the
perceived by their customers. organisation, it’s important to take a step back and think about the
Carin Warner value you add to your company.
Just as a well-defined brand is extremely important to a
Founder, Warner Communications, company’s value, so too is a personal brand equally important to Here are four ways you can add value to your personal brand while
Strategist for 30 under 30 Rising Supply your individual success. increasing prestige for your company as well:
Chain Stars
In order to create a valuable personal brand, procurement and 1. Join associations
“Start building your reputation as a supply chain professionals need to take control of their own Expand your network by joining relevant associations where you
thought leader and subject-matter personal branding, to set themselves up for success as thought could be asked to be a part of a panel or even be invited as a
expert in your company and in the leaders in the industry. keynote speaker. This will help raise your personal profile and
industry as a whole.” advance your company’s profile in the industry.
Telling your story: 60-second elevator pitch
Love this article? 2. Build your social presence
Share with your contacts via Procurious! Your personal branding starts with being able to clearly If you’re not an active member of social networks, you’re missing
articulate your story in a way that’s differentiated, believable and out on a critical opportunity to demonstrate the value of your
meaningful. We call that the “Elevator Pitch”. brand. Joining networks like Procurious will allow you to showcase
your knowledge and expand your community.
Before preparing your elevator pitch, ask yourself:
3. Share what you know
• W hat are the key things that you want the world to know By informing your peers and supervisors about the things that
about your brand? you’re doing and thinking that are innovative, you’ll boost your
value as an overall team player and leader within the company.
• What are the most important and memorable things that you
want your current or future employer to know? 4. Become a thought leader
Start building your voice and reputation as a thought leader and
• W hat do you want people to know about you to expand your subject matter expert in your company and in the industry as
influence amongst your current and future network? a whole. You can do this by writing articles or commentary for
industry publications. Soon enough, you might become their
Once you’ve defined what you want to convey, you can get to expert, go-to resource that they turn to.
work on actually sharing your story, whether it’s at a networking
event, on social media, or even in an elevator with your
company’s CEO.
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