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5 key takeouts

Make sure your big idea is worth the
effort

It’s easy to get excited about big ideas, but take a step
back – does it align with your company’s strategic
priorities?

Deliver on your big ideas

Big (and small) ideas are only worthwhile if you’re able
to execute on them. Focus on the outcome to make
sure your big idea is achievable.

Start small

Grow your credibility by testing big ideas quickly on a
small scale to build a proof point.

Find an advocate

Seek out a department or stakeholder that could
benefit from the value that your idea could deliver, and
involve them in championing your idea.

Big ideas don’t need to be brand new

Keep in mind that there may be significant value in
revisiting old ideas that have never been executed in
your company.

P19