Page 21 - 哈佛商業評論2016年5月號：提升「失敗報酬率」

॰ˏ INDEX May 2016
7ɨᙶΐᤩ<㈂˖〷ㅲʿʘC̡Б㠢䈢䠦嘑⤈厈Τ䅨d‷˖Τ䅨7οPᤩᅧf॰ˏʕᘥₑ䕅dᤩㅲʿ㡈もЗᘥ጑䕠˖〷ₕₑf

1̡ COMPANY INDEX Intronis ...........................................................................40 UBS g㜑ɻ䌉Б㒙䀀 ..................................................27
Agile Alliance g❉ઠ冖㜩 ..........................................40 John Deere g 䤇⁨䄵 ..............................................40 Ultimatix g㕱त ㅲ ..................................................54
American g ☕ঘ٤ .................................................86 Lego g䒀৷ ..................................................................64 Unilever g冖Υл㎂ ...................................................64
American Express g ☕㢔⦙ ................................136 London Business School gℨㆅਠ䝸৫ ...................24 United g冖Υঘ٤ ......................................................86
Apple g嚒ᕄ ................................................................76 Mahindra Group g৵ጀՙ㒙䀀 ................................54 University of Amsterdam gᚑᐡ㆐तʗɽ䝸 ........27
Aruba Networks ..........................................................110 Make-A-Wish Foundation g⥸嘠ਿᚆึ .................24 University of California, Berkeley g
Atari g㒗㢘л .............................................................54 Marriott School of Management g ̋ψɽ䝸ᢉд㎆≹ਜ ..................................................28
Autonomy ....................................................................110 ૠл䒄䅳⡑䝸৫ ........................................................130 University of Chicago gᙘ̋⅓ɽ䝸........................76
Bain gኔ∲ .................................................................110 Mattel g इՅ ...........................................................54 University of Toronto's Rotman School of
Best Buy gဓᠤ㐹 .......................................................96 Microsoft gฆ⦖ ...................................................54, 76 Management gεℨεɽ䝸啑तਟ䅳⡑䝸৫ ......130
Boston Beer Company gتɻ㥉ਭৢ .....................144 Mission Bell Winery g❆ੀ圔冔ৢ⥃ ......................40 Upwork ...........................................................................33
Boston Consulting Group g MIT Center for Collective Intelligence g U.S. Food and Drug Administration g
تɻ㥉垗ਪ ............................................................86, 96 うᥰ⡑ʈ䝸৫㒙夑㆗䐢ʕː .....................................40 ☕ₔ᝖䁶啡ي䅳⡑҅ .............................................86
Brooks Automation g̺䜷д㆐Іਗʷ ...................86 Morton Thiolol g䑁㥉इ䄵д ...................................76 Volkswagen g䅥㆐ӛኙ .............................................27
Cendant gっ圤 ............................................................86 NASA g ☕☕↗ঘ٤䁶˄٤冀㞃 ............64, 76, 96 W. L. Gore & Associates gˑ䄵 .................................64
C.H. Robinson g啑䉹ᔷ☕䌧冖㢔 ............................40 National Health Service g‷☕☕¨ᜉ╤㞃............86 Whole Foods gΌₔ㑄̹ ...........................................64
Coca-Cola g̙ɹ̙䒀 ................................................96 National Intelligence Council g Yammer ..........................................................................40
Constellation Brands gᡧ∡ ......................................40 ☕☕↗ઋ㄀։Ⅰึ ..................................................76 Zensar Technologies g䎇ขᦉҦ ..............................64
ConteXtream ................................................................110 National Public Radio g
Continental gɽ〨ঘ٤ .............................................86 ☕Ό☕2ù䐕䑕㥁̨ .............................................40 㐀䂄℠⊁ᦀቴᘥ⤈厈
DDD g䑤З匑๖㡱≤ .................................................64 Nexus gքд㜐㆐ .......................................................86 Meals Now g㥕候ɓ㥉 .............................................136
Delta g㢘 ঘ٤ .........................................................86 Nintendo g.˂ੀ ......................................................54
Disney g⁨ɻ̵ ..........................................24, 54, 110 Northwest gГ̏ঘ٤ ................................................86 䈢Ъ٫㝴䠩ᥲ嘑ᘥ䠦䂄 AUTHOR AFFILIATIONS
Disney Institute g⁨ɻ̵䝸৫ ..................................24 Northwestern University g ☕Г̏ɽ䝸 ............130 Bain & Company gኔ∲ ............................................40
eBay ..............................................................................110 oDesk ..............................................................................33 Banyan Global Family Business Advisors g
Elance .............................................................................33 OpenView .......................................................................40 फㆂΌ⡐↗ૄΆุ垗ਪ .............................................86
Elance-oDesk .................................................................33 Orbitz .............................................................................86 Boston Consulting Group gتɻ㥉垗ਪ ...............86
Electronic Arts g ਠ啗㥁 ........................................54 P&G g噐㥴 ..........................................................86, 110 Cass Business School at City University
Engineers Without Borders International g PayPal .............................................................................33 London gℨㆅᝲ̹ɽ䝸̔㆐ਠ䝸৫ .....................64
㉶☕ᥔʈ㌣∘፨ึ ......................................................96 Pixar g®д㆐ .............................................................96 Cheezburger Network .............................................. 136
Expedia g㆗㢕䆕 ........................................................86 Polaroid g噐嘸㎆ .......................................................64 Dartmouth's Tuck School g
EY gτ ....................................................................136 Prudential Insurance gᜉ㡖ɛ䀐 ...........................136 㢘त‧㆐ɽ䝸㕣дਠ䝸৫ ........................................54
Facebook g刅≵ .................................................33, 144 Renault g㥀䥉 .............................................................54 Deutsche Bank g䐙จқ䌉Б ............................... 136
Fireclick ..........................................................................33 Roche g啑ˤ啡䐖 .......................................................96 Harvard Business School g
Five Star gʞᡧ㥁䝤...................................................96 RTS Life Sciences g RTS Nնᦉ䝸 ...........................86 ᝘Нਠ䝸৫ ........................................ 40, 64, 130, 136
Ford g䅥त ..................................................................54 Saab g⤇噐 ..................................................................40 Harvard School of Public Health g
FTD ...............................................................................110 Salomon Brothers gה啑ژ̃Ҕ ............................144 ᝘Н2䘘䝸৫ ........................................................... 136
Gartner g垗ঐ ...........................................................110 Scrum Alliance g Scrum 冖㜩 ..................................40 Kennedy School g᝘Нɽ䝸Ò┠⁨䝸৫ ........... 130
GE gփ⡢ ...............................................................40, 54 Snapfish .......................................................................110 London Business School gℨㆅਠ䝸৫ .................96
GE Healthcare gփ⡢吶允 .........................................54 Sony g॰̵ ..................................................................54 National Alliance on Mental Illness g
GM g⦙%ӛኙ ..........................................................144 Southwest Airlines gГᝀঘ٤ .................................86 ☕䆆ग़शष冖㜩 .................................................. 136
Goldman Sachs g৷⡲ .............................................136 Spotify ............................................................................40 Northwestern University's Kellogg School of
Google .....................................................................24, 33 Stanford University g¹ʗ䅥ɽ䝸 ..................33, 130 Management gГ̏ɽ䝸しᤘ⊖䅳⡑䝸৫ ........ 130
Grameen Bank g㑦Ӏ䌉Б ........................................64 Staples g¹इづ ........................................................110 Scrum .............................................................................40
Grey ................................................................................96 Stride Rite gᜱ㑢䜒ุ .............................................110 University of Delaware's Alfred Lerner
Harvard Business School g᝘Нਠ䝸৫ ................130 Subway ...........................................................................24 College of Business and Economics g
Hasbro gធʘ噐 .................................................54, 110 Susquehanna International Group g 䐙ז×ɽ䝸≸␢ਠุ䈢㝴儐䝸৫ ...........................64
Hoxton Ventures ...........................................................96 ऎ␢☕䌧㒙䀀 ...............................................................76 University of Pennsylvania g䉹ψɽ䝸 .................76
HP gㅅ㆑ᦉҦ ...........................................................110 Systematic ......................................................................40 University of Toronto's Rotman School of
HP Enterprise gㅅ㆑Άุ ........................................110 Tata Consultancy Services g㕣㕣垗ਪᔸਕ ...........54 Management gεℨεɽ䝸啑तਟ䅳⡑䝸৫ .... 130
HP Inc. gㅅ㆑2̡....................................................110 Tata Group g㕣㕣㒙䀀 ..............................................96 W. L. Gore & Associates gˑ䄵................................64
HubSpot .......................................................................144 Tata Quality Management Services g Wharton School at the University of
IBM ..................................................................54, 64, 110 㕣㕣᝖䙕䅳⡑ᔸਕ ......................................................96 Pennsylvania g䉹ψɽ䝸㎂㥉ਠ䝸৫ ...................96
IDC g☕䌧䑤䞗㡱ৃ .................................................110 Tipping Point...............................................................110 Wharton School's Mack Institute g
INSEAD g䒄ᤆʈਠ䅳⡑䝸৫ ..........................33, 130 Travelocity .....................................................................86 䉹ψɽ䝸㎂㥉ਠ䝸৫৵дだอ䅳⡑ᦀቴה .........76

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