Page 26 - 哈佛商業評論2016年5月號：提升「失敗報酬率」

䂄ซ奠䀲,GHD:DWFK

Ⅰᘥ㍄䘸ᡦd₀傅厘䅨ᘥਂج̙ だ〇̈䡗तᘥ厘䅨dဢᡦ䘱ੂБ Іʉอփᘥ厘䅨iՉʕɓ㔄垗䐣
偩ɛℓ䈑㉴ίʈЪʕһϞจ㞄ᘥ ᥲΝ̌ঐᘥⅠʈdㅲ̈ɽ↗〕Ν ㄡᡦd⦗℠厘䅨ጠӚϞᘨટ夅Œ
䐄₆dΪဢ₅Эə®ℓᘥ偖6f จù%ᘥɓ℠อ厘䅨fɧ℠˜ʘ ᡦɛ6㡱๕ᘥ厘ЗdΪϤ®䠄ː

ᤩə㡆⦗䑩ᘥਗ䁐dίΌ₆ ᠡ®ℓ㑢Бᘥ䘶ᢇ夅Œdᥲ㢈ᔥ νᕄⅣ˂呔㒂 Googledึʔ∁ᔨ
ᘥ䀨変㜗ʕᡦщɰঐϓvdᦀቴ છՓ⤈㡁ᘥՉ®Ⅰʈdᜱ⁥጑ጤ ҬՑอʈЪfʔ㤄d®〄䄖㌑⡒
ɛⅠ㡹ɓ↗、呁吶৫ᘥⅠʈΥЪ ա㉙Ⅰʈ䀳ІʉʈЪᘥ䄒จ᠑৷ ̴ᘥ䘲ελ⥒d̍ᡒ⦗℠厘䅨塃
㑢Бᦀቴf®ℓΣՉʕɓ⤈Ⅰʈ 16Ĉd䀳2̡ᘥ䉥Ν᠑ɰ৷̈ ┐Ը㢈ʔՈጣਕᒄ䙕dဢ㢈Ո㌲
䉩ᔲd₀傅厘䅨νО失Ø⥸嘠ਿ 11Ĉf ⡙ᒄf

ᚆึàⅠʈᘥNնһ λd㉷ᠡd ί጑ʘᠡd㡲ᢉᤩซપਗ厘 ₀傅厘䅨ጠᚘίሦ℠⤈厈
⁓Ӌ጑ጤⅠʈ偩Іʉㅲ̈อᘥ厘 䅨₀֛⁕㌁ᘥΆุ⥹⁕əɓⅷ˙ 〕̙Бf⦗㔄䀨ਕίอだΆุձ
䅨3ɓЗ㔢ᡳषਖ਼↗墘ϓØ૨㎉ جf⢑ɓሥdⅠʈºᠤအІʉʈ ♸ɽᘥ2̡㢈੬ኈdԷν⁨ɻ̵
ɛàeટ䅧⥸εᥗ‶ᘥ坶ɻϓᤩ Ъᘥ[ᘥ3̍ᡒᔸਕ䀳㐩eⅣጤ ձ Googlef㡲ᢉ᠒圀dɽᝨΆุ

Ø͂০Ҟ˓àeX ΈҦ∘墘ϓØㄠ ɛึաІʉʈЪ᝖䙕䐘垖eだ〇 ̙ίʃもЗ㡁㡐Бd䤳㑰ⅠʈϞ
৶ɛàfᦀቴɛⅠ০䀳⦗ጤⅠʈ əⅣጤ䍘℉4djʿኘʱ䉥Νᘥ Оˀ偲f䀳ᔥซ䀨変₀傅厘䅨ᘥ
ձՇ⤈છՓ⤈ᘥⅠʈd䘶ᢇ®ℓ ਪ呦3̍ᡒίⅣጤʈЪ䐄₆Ⅰʈ Άุd剨Ϟ̤ɓ㔄₀⁓ᘥλ⥒j
䀳ІʉʈЪᘥ䁐᠑d㑢Б≧䠦̍ ਂ⚃तйλdאᡦ㡹Չ®Ⅰʈא 㡹⥸εɛ㡱⁕㌁ʔΝᘥᡦd⦗㔄
ᡒ₀傅厘䅨ʘᜱdjʿ₀傅厘䅨 噳ن䀳˓ਂ⚃ʔɓ䑩4f⢑ɚሥd ਂجㄱNӚϞʡ䍑ᙤ㐶f㡲ᢉᙶ

ʞ㑠ʘᠡf㍄ᕄ㌑⡒d጑ጤ⥧⁓ Ⅰʈ㠀6䠹元⥹ซ̙ঐᘥอ厘 ŒjØ⊄䞗§ʈЪᘥ[ᘥ¸e䡗
Ӌᡕ䥵อ厘䅨ᘥⅠʈdઋ䈃ঃ䅱 䅨dא⥸ΣՉ®Ⅰʈ䈸㒙ซجd तᘥ˖ʷत䙕ձⅠʈᘥ℠ɛኘʱ
3emotional exhaustion4ᘥ㌣᠑㢈 ㉷ᠡ̋®ℓ㝴⡑ɛᘥจኈdΎ 䉥ΝdԸ₀อ傅֛厘䅨d〕ึɽ
Эd嚘⚃ІʉᘥʈЪ㢈աՑ䉥Ν Ӕ֛อᘥ厘䅨f⦗㔄ᤔਗᘥ䍘 ㄧ䐘垖̮〓ɛɻνОᥴ᠗⦗ጤ厘

ձᙓ֛dชաՑһεØː⡑τΌ ℉dጠʔίอᘥ厘䅨7ኘdဢt Зdjʿ[ᜱ䠄.⦗ጤ厘Зᘥɛ
ชàdဢ⦗̙ᜐ㑢®ℓІίήʹ ⁓ᡦίᔥ䞀̈อ厘䅨ᘥ㤄㌣f νОᥴ᠗Іʉfà
ᤈ㡱ৃf®ℓᘥ㍄䘸ᡦdØ厘䅨 Ø⦗㔄ᤔਗ失ⅠʈІਪd§Ң 3嚓╣ᜂ圃І¨Creative Job Titles
ʔ㔣̥ᡦึ∅⡒ëόҖόձ噄吙 ᘥʈЪ[ᘥᡦʡ䍑dҢ㡹̴ᘥ䡗 Can Energize Workers,©HBR , May
БጣᘥҖ㐩dאᡦ֜㥱છՓᘥ䠦 त、㍄ᡦʡ䍑k¸à㡲ᢉ䉩jØɽ 20164

ՓdҢℓᘥᦀቴɰ夅Œd厘䅨̙ ε䑤Ⅰʈ〕㈀ίᡶ℠≧Սᘩ㢖⦗
jϓᤩɓ䅧ʈՈd%Ը㑢Бʕʧ ጤਪ呦ᘥ㌶⊁dШί˚੬ʈЪᘥ
፨пe㌑ㅶだจձ偲䀳⥒⡑‹䅧 冃ώ㜗ʕdㄡ∁ᔨҙাəfà 嘑ᔥ⦗㔄ᦀቴ
Ъᤩኘʱ䑴䉢ᘥ厘䅨jˀᡤІҢᘥ厘䅨
ઋرfà Ϟ ጤ Ⅰʈ̙ঐ⁓ ᙤ ɓ ጤ
νО₅Эઋ䈃ঃ䅱” ¨Job Titles as Identity
㡲ᢉᡅ坣ઞቴΆุνОঐ ≧㒄ʑঐ䁒䁒ટա⦗℠฿ׂf Badges: How Self-Reflective Titles Can
Ϊ₀傅厘䅨ဢաूf®ί䒄ᤆᡶ Google ᘥØɛ Ⅰ 儤 㢔 à3people Reduce Emotional Exhaustion,© Academy of
Management Journal , 2014
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↗ɽᝨ夶ৢ2̡㦇㡐əʔΝᘥ˙ operations4㡱⠥ਓ冀㐐זধᤘg
坦त Adam M. Grant
e㡲㆐ɕgЬ⊖ Justin M.
όj⦗Ϋ®ጠӚϞ⁓ӋሦЗⅠʈ ˋд3Laszlo Bock4┐ᙵጠʔふ報 Berg
eʗ̵䄵g㡲ᢉ Daniel M. Cable

26 ᝘Нਠุ㐗䘸Ό⡐冃夑ʕ˖وx May 2016 xو堰הϞg䐘Ὶቴ