Page 22 - 哈佛商業評論2016年5月號:提升「失敗報酬率」
P. 22
㈂፨>Τ↗&RQWULEXWRUV
⤴זg⥁л㆐ ʃよطgÕϖд
Sarah Morris George Stalk, Jr.
⦗З7˜Ø㉴匕Ά㌁àᘥ啗 ⦗З㡱⠥垗ਪ奠䀲Ցdί
⥤↗ᡦ‷㠶㌁↗ℰ㥁䐘䉗 ʔ䕁֛ᘥ̹ʕdΆุ䌵
Ъɛd⡒ᑂ␘ ̹fμᘥ 䞀ɛ㔶̀⁓䥵䞙┣ӋⅣɓ
Ъ⚅᠒䢈⚃Ց夹ชdt ℠̙ঐᘥ㍄ᕄdጠр6㢘
⁓ઞ॰μה䥑ᘥØ〕̹e ϓf®ᙶjØΆֻֻุ̥
ᘱึձ֜㥱夑Փ嘙ᝨàf ซ⁓ЫЪ̈ざԳ㥇㉙fà®
7㈂ʕd⚅⢑ 53 ₑ㒂ᐤᜅ ㌑⡒Ϟ̀⁓મ՟อ˙όd
̙jᥴՑμᘥЪf Ը⥒⡑ঐ㉇ˇʔ䕁֛ᒄe
Ш㢈ˇ䈑㉴ί䆆䕁㥇㉙ᘥ
㌲⡙fί⢑ 86 ₑd®䈢ᚑ
ᅦ Гg Ў 䄵3Ashish Iyer4
Υ䐃ᘥ˖〷ʕdʱጦəՉ
ʕɓጤ˙جf
Åлτgᢉᚆ⤃
Julian Birkinshaw ㅲΛτↂg̔剒ᤘ
Tiziana Casciaro
ᢉᚆ⤃ᘥ⢑ɓЗ̡ᡦ℠䑧ёdሦ㜗Ϟ⁕㌁̰❇d⦗ ̔剒ᤘו䉥d㜗μ剨ᡦづ
ɻफ䝸Nd㡐㎅⁓ί䝸⥤
З̡ㄡึ㜗⡴━Ü⁙⦆㡈⁕㌁ᘥℒ่䌵䞀ɛd ึ 圀 ʕ䈢㡱 ⠥ 䝸٫ ʹ 䘨
≧d冀嚘⚃Ø᠖㦃ㅂàɛ 偸㜑gጔ⊖Ü
㉷ᠡ䕁ᜉ⦗㔄⁕㌁ᘥ㍄ᕄ㍆ʔึ唉Έf⦗ᜐԴνʦϓ
䌧䆕㢁fШᠡԸdμ䝸ึ Darrell K. Rigby
ᤩℨㆅਠ䝸৫❆બᘥᢉᚆ⤃ᠤအd̙j⚅Άุ⤈厈ᘥ ίʔ坖ᤸІㄙᘥઋرɨ䈢 ᤩ፨п㥃ਯਠϓᤩもɓ⦙
ɛ㒅䘨fί⢑ 130 ₑdμ 㢁ਠdίኔ∲2̡3Bain &
̰❇ʕd儵՟⦙੬ӚϞ՟⚃ᘥ䍘℉fί⢑ 96 ₑᘥ˖ ձμᘥΝጣج坦Г㍉̔g
Company4.厘ᘥጔ⊖d
Λ䥉3Francesca Gino4ʿ䅂 ⦙੬ึַ夡મ%Ø❉ઠجà
〷ʕd®ձ㎂㥉ਠ䝸৫3Wharton4ᘥ䀀㒇ਗ6ਖ਼↗৵
嘸ጥᐡgᢂᢇਿ3Maryam
ᘥ⦖夑㒂㌑ɛⅠf®ᙶj
ɕg㆐3Martine Haas4d䉩ᔲ儵՟䅧䍘℉ᘥ䀨䌧 Kouchaki4䉩ᔲ ⁓νОਂ ØᥴՑ垗ព儵ूdጠ塃Ց㒂
Ցf
㌑ɛⅠ䔒ड䘨䘸⡒ίІʉ
ᤈ㌣f
jᜱ㒂ː⚃εdҢӔ֛
ઞቴ❉ઠج䀨䌧ᡦνО
㢔Ъᘥfà㝴㤄ɓᤀ≧㒄d
®ㆅᜐ®ᘥ䀀㒇ί䅧だ
VIVIAN SHIHiᕉ嘸ᜧ圃
อ⁕㌁ʕમ%⦗䅧˙جf
®ᘥ㝴変ᜐԴ®ձけ˃g
各㜐坦3Jeff Sutherland4d
j ʿ န Æ ̾ ৷3Hirotaka
Takeuchi4Υ䐃⢑ 40 ₑᘥ
˖〷f
22 Нਠุ㐗䘸Ό⡐冃夑ʕ˖وx May 2016 xو堰הϞg䐘Ὶቴ