Page 10 - KZN Business Sense 9.3 Aurelia Albert eBook
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REALISING THE POTENTIAL FOR SOUTH



        AFRICA’S UNEMPLOYED




             he BPO (Business Process                                                                                           transforming not just their future
             Outsourcing) industry,                                                                                             but that of their communities as
        Tled by Nutun, specialists                                                                                              well. It’s a perfect synergy, for every
        in digital business services, has                                                                                       agent employed, a child will go
        stepped forward as the shining star                                                                                     through the literacy programme
        of realising the potential for South                                                                                    and be tutored to read - each agent
        Africa’s unemployed.                                                                                                    of Nutun acting as the catalyst. 
          The company recently showcased                                                                                         Summarising these
        the results of proven partnerships                                                                                      transformative days, the spirit
        and initiatives that will lead the                                                                                      of Nutun is encapsulated in the
        transformative charge to increased                                                                                      shared sentiments of the tutors and
        employment, supporting BPESA                                                                                            the learners: a mutual recognition
        and the dti’s mission to create                                                                                         of the privilege of education, a
        500,000 jobs by 2030. The One                                                                                           drive to uplift their communities,
        Agent - One Child initiative is                                                                                         and a commitment to the hard
        rewriting the country’s education                                                                                       work ahead. It is a testament
        and training story, one youth at a                                                                                      to the power of education and
        time.                                                                                                                   employment to bring about
                                                                                                                                profound change in individuals,
          Rod Jones, an admired
        consultant, reflected on the                                                                                            communities, and the nation,
                                                                                                                                vividly illustrated by young
        evolution of the BPO industry over                                                                                      learners at computers learning to
        four decades, bringing to light   the industry, the academy ensures   descended for The New Dawn   shared the stage with CEO Paul   read, their heads barely popping
        the significance of the youth in   that every recruit is nurtured with   Evening Event at the Nutun Office   Swainson, reflecting on the
        the sector’s employment pool. “In   an in-depth understanding of the   in Umhlanga to bid farewell to   company’s immense journey – one   up over the desk, with headsets
        the eighties, outsourcing showed   sector they will be placed in.   Synergy Contact Centre which   filled with challenges, triumphs,   and microphones on. A moment to
                                                                                                                                behold. 
        potential for employment, and now   “Very few BPO training outfits go   had been acquired by Nutun.   and relentless dedication to their
        decades later, youth have become   beyond workplace readiness and   Niall Mellon, founder and chief   purpose.           Bernadette Smyth from
        the key players,” he said. “From   into partner or client readiness,   executive of Mellon Educate,   A big screen countdown   Mellon Educate underscored the
        a mere 5000 agents back then   understanding the country,   unpacked the reason for the One   catapulted Synergy into Nutun   importance of this partnership,
        to 80,000 - 90,000 international                            Agent - One Child partnership                               expressing how critical the
        agents now, mostly unearthed   language, news, the client’s   between Nutun and his charity   with a burst of fireworks. The   intervention is in a country where
        through impact sourcing, the   marketing assets and the brand’s   which is building literacy hubs   sky filled with the company’s   81% of the children struggle with
                                      challenges and opportunities.
                                                                                                  metamorphosis, as lights
        industry is experiencing a    We observe the partner and get   across the country.        transitioned from the familiar   literacy. In her words, “One Agent
        promising change.”                                                                                                      - One Child supports children to
                                      as much info as possible about   A close friend of Nelson   Synergy purple to a vibrant Nutun
          Over two days at Nutun’s    the client,” she explained. “We   Mandela, Mellon had made   laser green.                 close the gaps, be fully educated
                                                                                                                                and have employment when they
        impressive Kingsmead site, the   have more than 500 people going   a lifelong commitment to the   Perhaps best encapsulated by the   leave school.”
        magnitude of that thrust to   through training each week. They   former president to tackle literacy   words of Paul Swainson, who said,
        create employment and change   get paid whether they pass or fail.”  education. “Of the 1,127,000   “We have evolved retaining the   The two-day event was a roller
        lives was unveiled. Presenting                              children in Grade 4 classrooms                              coaster of hope and possibility, and
        to international clients and   This dedication to skills    today, you would be shocked to   very best of Synergy, an absolutely   a sense that these carefully woven
        stakeholders, the tour included   development was further   hear that 914,000 cannot read for   fantastic and fun place to work,   partners and skills development
                                                                                                  and now creating even more
                                      demonstrated in a heartwarming
        meeting team leaders and staff,   graduation of 20 youth who   meaning. Imagine that figure.   opportunity and partnering with   innovations could be a formula
        exploring innovative technologies   had completed the ‘Shadow   After 20 years of running our   changemakers such as Shadow   that would prove change at scale
        and performance management    Careers’ programme and        housing programme in South    Careers and Mellon Educate. We   can happen. As Paul Swainson
        metrics, and engaging in the                                Africa, I am always very cautious                           aptly put it, “We have evolved
        company’s Kinetic wellness    were acknowledged in a        to underpromise and over-deliver.   are many, there are almost 7000 of   from Synergy contact centre to
        programme, showcasing a fresh,   Nutun auditorium filled with   I can confidently say to you we   us, and now we are One.”  Nutun CX, retaining the very
        modern and mindful face of the   international clients. Their stories   have come up with a solution for   The following morning served   best of Synergy and then adding
                                      of transformation reverberated
        BPO industry.                                               illiteracy.”                  up a school visit to Natest Primary   even more dimension to it.
                                      through the room, filling it with
          The lasting impression went   a tangible sense of hope and   As guests moved outside, the vast   School, a recipient of the Mellon   This evolution, full of purpose
        beyond an understanding of the   belief. Immaculately presented,   sound stage, prepped for the big   Educate programme, where the   and potential, positions us as a
                                                                                                  raw impact of Nutun’s efforts was
                                                                                                                                sophisticated, world-class CX
        company’s working mechanisms,   confident, and sharing their   show, did not fail in its delivery, a   visible. On arrival, joyful children   brand that supports its agents,
        and into the value the company   profound appreciation for the   sequence of moving stories played   welcomed the attendees, their   delivers for clients and gives back
        places in its people, as well as a   opportunity and their mentors,   on the big screen, an emotional
        genuine spirit of teamwork and   they brought many in the room   journey down memory lane, and   songs filled with hope, gratitude,   to communities.” 
        collaboration in action.      to tears, evidence of the power   DJ Tira lifting Nutunites to dance   and dreams for a brighter future. 
                                      that real care and a whole heart   the night away.           The company’s literacy       W: www.nutun.com
          Kim Bailey, Head of Nutun’s   can transform South Africa’s
        ‘Strive Academy’, painted a vivid                            The resounding message that   programme, implemented in
        picture of the opportunities being   employment landscape.   was felt by the original Synergy   collaboration with Mellon Educate,
                                                                                                  has already made a difference in
        created for the youth. With a   As the sun set and the evening   owners, Des and Haydn was,   the lives of hundreds of children,
        mission to inject new blood into   drew in, hundreds of guests   “It’s all about the people”. They

























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