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WHEN IS WASTE NOT                                                                                                                                           Executive Summary                                                                                                                                             Solution concept and implementation:  Waste








                                                                                                                                                                          When is waste not waste?  When the discarded                           review finding that financial incentives could                                           collection and processing system
              WASTE?                                                                                                                                                      the product of tomorrow. In partial fulfilment of the                   The existing barriers to domestic waste separation                                    A business solution was conceptualized through a process map, business canvas and an operational
                                                                                                                                                                          product of yesterday becomes the raw material for
                                                                                                                                                                                                                                                 encourage consumers to separate waste at source.

                                                                                                                                                                          Manufacturing Focus PGDip requirements, an
                                                                                                                                                                                                                                                 at source and recycling were inconvenience, lack of
                                                                                                                                                                          applied business project was undertaken with the
                                                                                                                                                                                                                                                                                                                                       Jabari waste app, would provide the technology to enable the solution. The proposed solution will be
                                                                                                                                                                          intent to develop a solution that contributes                          municipal support and lack of education and                                           implementation model represented in the diagrams below. A waste mobile application, called the
                                                                                                                                                                                                                                                 awareness  around  the  benefits  of  recycling.  The
                                                                                                                                                                                                                                                                                                                                       piloted on 2500 households selected from estates or complexes. Households will be given colour
              INCREASING THE RATE OF                                                                                                                                      Nations Sustainable Development Goals (SDG). This                      part of the current recycling value chain. The survey                                 coded refuse bags and unique QR code stickers identifying household information. A team of four
                                                                                                                                                                          towards South Africa’s achievement of the United
                                                                                                                                                                                                                                                 informal waste pickers were found to be a valuable
                                                                                                                                                                                                                                                                                                                                       pickers will be deployed to collect waste from these 2500 households i.e., the driver, scanning person
                                                                                                                                                                          project focused on SDG target 12.5: the significant
                                                                                                                                                                                                                                                 results also showed that the most favoured
                                                                                                                                                                          reduction of waste generation by 2030, more
                                                                                                                                                                                                                                                                                                                                       system will include a four-step flow process.
                                                                                                                                                                          specifically on the issue of waste disposal at landfill                  incentives amongst the respondent sample                                              and two people to lift the refuse bags into the truck. The proposed waste collection and processing
                                                                                                                                                                                                                                                 included a redeemable point system, shopping mall
                                                                                                                                                                          sites as a result of low domestic recycling rates.
              DOMESTIC RECYCLING                                                                                                                                          Through a literature review backed 5-Why analysis,                     charity and cash.
                                                                                                                                                                                                                                                 vouchers, schemes based on contributions to
                                                                                                                                                                                                                                                                                                                                                              Figure 2: Cash inflows / outflows - business concept process map
                                                                                                                                                                          the problem of low recycling rates in domestic
                                                                                                                                                                                                                                                 Armed with the research data and findings, a design
                                                                                                                                                                          households was narrowed down to a lack of
                                                                                                                                                                                                                                                                                                                                                                                                                       Suppliers / Stakeholders
                                                                                                                                                                                                                                                                                                                                                    Entities
                                                                                                                                                                          incentives  to  promote  the  separation  of  waste at                 thinking approach was used as the framework for                                                   Corporate                Jabari (Pty) Ltd                          Employees - Admin and Ops
                                                                                                                                                                                                                                                 developing a solution. Environmental scanning and
              THROUGH INCENTIVES                                                                                                                                          environmental awareness, other factors, such as                        an industry analysis was performed to further define                                            Trucks Signage /                                                   Supplier -  Unique Stickers & Bags
                                                                                                                                                                          source.  A  further  literature  review  revealed  that
                                                                                                                                                                                                                                                                                                                                                Advertising Fee
                                                                                                                                                                                                                                                 and  understand  the  context  within  which  the
                                                                                                                                                                                                                                                                                                                                                     Bags
                                                                                                                                                                          social influences, and financial incentives have been
                                                                                                                                                                                                                                                 solution would be developed. Through an iterative
                                                                                                                                                                          shown, in previous studies, to increase recycling
                                                                                                                                                                          behaviour. These findings were used in conjunction                      idea-generation and decision-making process, a                                                      Cash Incentives                                                    Supplier - Truck Rental
                                                                                                                                                                                                                                                 financially viable solution to the issue of
                                                                                                                                                                                                                                                                                                                                                                               Domestic
                                                                                                                                                                          with qualitative and quantitative research methods                     non-separation of waste of source was developed. A                                                  Based on Point           Household                                   Government /  SARS
                                                                                                                                                                          to understand the issue of non-separation of waste                     waste mobile application, called the Jabari waste                                                      Systems                                                     Advertising / Printing and Other

                                                                                                                                                                          at source in South African households as well as                       app, would provide the technology to enable the
                                                                                                                                                                          investigate what types of incentives could improve                     solution. The solution combined the elements of
                                                                                                                                                                          recycling behaviour.                                                                                                                                                                                Waste into                       Waste collected                             Waste sold to
                                                                                                                                                                                                                                                 convenience, awareness and education, and the                                                                               coloured bag                         curbside,                               waste collection
                                                                                                                                                                          Primary data gathering included a quantitative                         offering of financial incentives to consumers to                                                                               and place                           weighed,                                    centres
                                                                                                                                                                          survey, with 145 respondents, and 12 qualitative                       separate waste at source whilst employing informal                                                                         unique sticker                        scanned
                                                                                THE GLOBAL GOALS
                                                                                For Sustainability Development                                                            interviews with a mix of households, industry                          waste pickers as staff members. If implemented, this                                                                       Cash inflows / outflows
                                                                                                                                                                          representatives and informal waste pickers.  The                       solution will contribute towards South Africa                                                                             Flows of goods / services
                                                                                                                                                                          survey and interview results confirmed the literature
                                                                                                                                                                                                                                                 achieving the SDG 12.5 target.
             APPLIED BUSINESS PROJECT:                                                                                                                                    Results of Primary Data Collection: Survey                                                                                                                                                                 Figure 3: Business canvas model



             TWIMS PGDIP SYNDICATE 3 2021                                                                                                                                 results from 145 respondents                                                                                                                                      Key Partners               Key Activities           Value Propositions         Customer                      Customer

                                                                                                                                                                                                                                                                                                                                                                                                                                                         Segments
                                                                                                                                                                                                                                                                                                                                                                                                                           Relationships

                                                                                                                                                                                                                                                                                                                                                                           recycle bags
                                                                                                                                                                                                                                                                                                                                                Waste Pickers              Barcoding of           Convenient Waste             Rewards Scheme              Primary Targets
                                                                                                                                                                                                                                                                                                                                                                           Waste collection           Collection                                            Genuine Greens
            Syndicate Members:                                                                                                                                            The survey and interview results confirmed the literature review finding that financial incentives                                                                                                                                                                                   Followers

                                                                                                                                                                                                                                                                                                                                                  Domestic
                                                                                                                                                                          could encourage consumers to separate waste at source. The existing barriers to domestic waste                                                                         Households            Key Resources                  Offer Financial        Channels
                                                                                                                                                                                                                                                                                                                                                                                                        Incentives
            Anele Ngidi                                                                                                                                                   separation at source and recycling were inconvenience, lack of municipal support and lack of                                                                                                     Recycle bags                                        Awareness                 Secondary Targets
                                                                                                                                                                          education and awareness around the benefits of recycling. The informal waste pickers were found to
                                                                                                                                                                                                                                                                                                                                                                                                                                                            Indolents
                                                                                                                                                                          be a valuable part of the current recycling value chain.                                                                                                            Buy Back Centres             Human resources             Education               Campaigns                  Apathetic
                                                                                                                                                                                                                                                                                                                                                                                                                                Website
                                                                                                                                                                                                                                                                                                                                                                          Scanning
            Caroline Garnett                                                                                                                                                                FIigure 1: Results of Primary Data Collection: Qualitative Interviews                                                                                                         software                                               Social Media
                                                                                                                                                                                                                                                                                                                                                                                                                                 Partner Website


            Emmanuel Malumedzha                                                                                                                                                              Themes from household and industry expert                                   Themes from waste picker interviews                                Cost Structure                                                    Revenue Streams
                                                                                                                                                                                                           interviews
                                                                                                                                                                                                                                                                                                                                              Waste truck lease
                                                                                                                                                                                                                                                                                                                                                                                                                Waste income from buy back centres,
                                                                                                                                                                                              Barriers/     Lack of municipal support                              Barriers /      Competition                                             Salaries                                                          advertising - truck signage
                                                                                                                                                                                                                                                                                                                                             Fuel
                                                                                                                                                                                             Challenges     Recycling facilities are not                          Challenges        High transport costs
            Keith Pillay                                                                                                                                                                                                                                                                                                                                                                                                                                       www.strategy.analyser.com
                                                                                                                                                                                                           convenient
                                                                                                                                                                                               Informal     Effective in separating waste
                                                                                                                                                                                              Segment       Industry should be formalised
            Mthokozisi Sibanda                                                                                                                                                                                                                                      Assistance       Separation of waste                                      Figure 4: Operational sketch of the proposed waste collection and processing system
                                                                                                                                                                                            (i.e. waste pickers)
                                                                                                                                                                                                                                                                                     Transport and healthcare
                                                                                                                                                                                              Municipal     Room for improvement
                                                                                                                                                                                               Services                                                                                                                                              1                                                                       3
            Naeem Manga                                                                                                                                                                                                                          Created by Gan Khoon Lay  Government /     Financial Support
                                                                                                                                                                                                                                                 from the Noun Project
                                                                                                                                                                                                                                                                    Municipal
                                                                                                                                                                                             Collaboration
                                                                                                                                                                                                                                                 from the Noun Project
                                                                                                                                                                                             of informal/     Formalisation of this waste sector  Created by Gan Khoon Lay  Assistance   Legistration
                                                                                                                                                                                              municipal
            Nkosinathi Mdluli                                                                                                                                                                                                                                                                                                                       GLASS
                                                                                                                                                                                              Incentives    Tailored towards the different LSM                       Average        R560-00 to R650-00 per week
                                                                                                                                                                                                            Cash incentives, non-cash /
                                                                                                                                                                                                            contributons to charity                                  Earnings
            Supervisor:                                                                                                                                                   Solution formulation: Decision making matrix                                                                                                                            PACKAGING                            SCAN QR CODE
                                                                                                                                                                                                                                                                                                                                                   PLASTIC



            Zelda Burger                                                                                                                                                                                                                                                                                                                          ALUMINIUM                GLASS

                                                                                                                                                                                                                                                                                                                                                    CANS
                                                                                                                                                                          An iterative idea-generation and decision-making process was conducted and a decision matrix was
                                                                                                                                                                          used  to  settle  on a  final solution out of  three options. The  matrix  used  decision making criteria                                                                  PAPER                             2                                                                       4

                                                                                                                                                                          according to the findings of the research and was tested with potential stakeholders for its feasibility.


                                                                                                                                                                                                         Figure 2: Solution formulation: Decision making matrix
                                                                                                                                                                                                                                                                                                                                       STEP 1: QR code stickers identifying the household are affixed onto colour coded refuse bags for the

                                                                                                                                                                                       Possible Solutions    Decision Criteria                                                                                                         respective waste by the households. This waste is collected by the refuse collectors;


                                                                                                                                                                                                                              Waste       Ability to   Supported by    Supported        Feasibility                                    STEP 2: The waste is weighed using a hand-held hanging scale. The scale sends the weight of the
                                                                                                                                                                                                              Convenience     picker      link waste   Secondary       by primary       confirmation                                    refuse bag to a smartphone device via Bluetooth. This weight is matched with the user information
                                                                                                                                                                                                              for household   inclusion   back to      research        research         from stakeholder
                                                                                                                                                                                                                                          source                                                                                       retrieved when scanning the QR code on the refuse bag;

                                                                                                                                                                                                                                                                                                                                       STEP 3: The smartphone device uploads the data into a cloud management system;
                                                                                                                                                                                     1.  Recycling drop-off   N               N            N            Y               N               Y
                                                                                                                                                                                       points
                                                                                                                                                                                                                                                                                                                                       STEP 4: Corresponding rewards per kilogram of waste scanned are loaded onto the household

                                                                                                                                                                                                                                                                                                                                       account. Households can view and access their rewards through a Jabari Waste app.
                                                                                                                                                                                     2.  Partnering with     Y               N            Y            N               Y               N
                                                                                                                                                                                       current waste
                                                                                                                                                                                       management                                                                                                                                      Systems thinking application: Proposed solution as a contribution to increase household recycling
                                                                                                                                                                                       companies                                                                                                                                       rates.


                                                                                                                                                                                     3.  Collection          Y               Y            Y            Y               Y               Y                                               A systems thinking approach was applied integrating the solution and the subjects studied during
                                                                                                                                                                                       from domestic
                                                                                                                                                                                       households                                                                                                                                      the PGDip to depict the role the solution will play as a sustainable business in contributing to the
                                                                                                                                                                                                                                                                                                                                       increase in recycling rates at a household level.
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