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THE GREEK TRIANGLE *
HEAD: Rational Thoughts / Concepts
The rational dimension, appealing to reason, theory, thoughts, logic (left brain)
HEART: Emotion
The subjective dimension, appealing to imagination, senses (right brain)
BODY: Action
The concrete dimension, appealing to experience, facts, actions (right + left brain)
HEAD
Rational thoughts
BODY HEART
Actions PERSUASION Emotion
THE PERSUASIVE AND CONVINCING ARGUMENT RELIES ON ALL
THREE DIMENSIONS TO BE EFFECTIVE.
CONCEPTUAL / EMOTIONAL / FACTUAL
* From Greek philosophers: Aristotle, Demosthenes, Lucien, Lysias, Plato.
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