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COMMUNICATION REPORT

Digital media
SAPPO’s electronic newsletters (weekly updates, SAPPO News) are
mailed to readers, but are also send by SMS to mainly developing
farmers.

During April, May and June we distributed our three sponsored
electronic newsletters (SAPPO News April, May and June), a
special e-newsletter dedicated to input suppliers and their
products and services, ten weekly updates, two ASF updates and
one Corona Update.

We have between 400 and 600 local reader views per newsletter
and around 50 views in other countries. The top views the past two
months were:
• SAPPO ASF Update 11 May: 643 local views and 71 international
views. The most international views were in the USA (23) and the
Philippines (21).
• SAPPO ASF Update 12 May: 761 local views and 61 international
views. There were 39 views in the USA.

We usually don’t have that many views in either the USA or the
Philippines.

The infohub (www.sappo.org) had 6 701 views between 1 May
2020 and 10 June 2020 (the time that this report was written). The
landing page is update weekly with 11 new articles, while the price
reports of SAPPO’s Business Intelligence division, Porcus, the
electronic publications, links to other applicable material such as
media releases by stakeholders, links to international newsletters
etc. are added regularly. The top pages visited were:

1. SAPPO landing page
2. Business development
3. Meet our input suppliers
4. Statistics
5. About SAPPO
6. Contact us
7. Animal health
8. Piggery planning guidelines
9. Porcus
10. SAPPO e-newsletter

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