Page 27 - CON Boardpack July 20200708 Final_Neat

CONSUMER EDUCATION

Online Recipe Club launched

SAPPO is the title sponsor for a new digital recipe club in conjunction with the
Tuis I Home online publication. It is called QuickFood in the English version and
Kortpadkos in the Afrikaans version.

A new SA Pork recipe and photo is published every Friday and beautiful pork
cooking videos are added about 2 times per month.

To date, the interim report shows an amazing amount of people digesting and
interacting with the pork content posted.

The interim report is attached hereto.

An example of the links for one of the Fridays can be seen here:

Newsletters:
https://m24magazines.everlytic.net/public/messages/view-
online/mU1AjnFEDO3wHpoz/DIXOKaUB8ZSLN62e
https://m24tydskrif.everlytic.net/public/messages/view-
online/aIb8qcg1iQTXnfQG/Zaa0qVyQrR4Fju2W

Digital articles:
https://www.netwerk24.com/tuis/Kos/gestopte-varklende-met-krakeling-
20191126
https://www.w24.co.za/PopCulture/Home/Homemag/stuffed-pork-loin-with-
crackling-20200609-2

Facebook:
https://business.facebook.com/watch/?v=706719073395875
https://business.facebook.com/watch/?v=294842241558321

Instagram:
https://www.instagram.com/p/CBVSiALqJf8/

Food Lovers Market takes the lead in lower prices

From 30 April to 8 May, Food Lovers Markets staged a special Pork Festival to
encourage consumers to buy pork during the initial, difficult stages of the hard
lockdown.

Pork packs were sold at R36-99kg and many other cuts were offered at
favourable prices.

27