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One hundred lucky winners, randomly drawn, could win a shopping vouchers
on their cell phones, redeemable at any branch of Shoprite, USave or
Checkers.

SAPPO’S auditors have done the random draw and we are currently in the
process of contacting the winners to advise them and to send their digital
vouchers.

The social media platforms of this campaign reached 1 916 905 people.

In addition to the above campaign, SAPPO ran the #YesMrPresident
campaign on the SA Pork Facebook page during the month of April. One
hundred winners have been notified, and their vouchers are currently being
couriered to them. The campaign had a positive impact on the SA Pork
Facebook page.

• Page likes increased from 10 796 to 11 175
• Organic reach of up to 31 000
• Over 87 000 engagements during the month
• Average daily reach of 8 600
• Average viral daily reach of 7 800

*Organic reach: Unpaid distribution
*Viral daily: Number of people who had any content from the SA Pork page enter their
screen. Social information displays when a person's friend interacted with your Page, post or
story.

Reassurance Campaign relating to the ASF outbreak

The objective of this campaign is reassure consumers living in and around the
towns and villages where the ASF outbreaks were that pork is safe to eat,
affordable and delicious.

Radio ads with the relevant messages were recorded in Xhosa, Zulu and South
Sotho, and the radio campaign on Umhlobo Wenene, Ukhozi and Lesedi
which launched within a week of the directive for the campaign being given,
is currently still running.

Interviews with industry experts with question and answer sessions, broadcast
in the vernacular languages on the above radio stations, are also planned for
the next few weeks.

Listen to the radio ads by visiting this link on the SA Pork website:
https://www.sapork.co.za/campaigns/

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