Page 25 - SAPPO Boardpack l 13 May 2020

MARCH 2020 Consumer Education and Communication
MARCH 2020 Consumer Education and Communication

BUDGET
2. CONSUMER EDUCATION BUDGET MARCH 2020
MARCH 2020
BUDGET
BUDGET
2. CONSUMER EDUCATION
2020
TARGETARGET
A
AND COMMUNICATION 2020 T ACTUALCTUAL DIFF
DIFF
DIFF
A
ACTUALCTUAL
2020
2020
TARGETARGET
AND COMMUNICATION
T
DIFF
R 11 406 321
TOTAL
TOTAL R 10 500 000 30% R 7 875 000 R 7 790 764 -1,1%
R 2 851 580
R 1 027 619
63.96%
R 1 027 619
R 7 790 764
R 10 500 000R 11 406 321
TOTAL
R 2 851 580
30%
R 7 875 000
TOTAL
-1,1%
63.96%
2.1) Marketing Projects
2.1) Marketing Projects R 4 969 267 47% R 1 395 000 R 2 739 978 -26,5%
2.1) Marketing Projectseting Projects
R 5 580 000
2.1) Mark
R 3 726 950
R 4 969 267R 5 580 000 47%
R 436 101
68.74%
-26,5%
R 2 739 978
R 3 726 950
R 436 101
R 1 395 000
68.74%
2.2) Marketing Material
2.2) Marketing Material R 2 690 000 26% R 2 017 500 R 2 619 796 27,5%
R 127 418
2.2) Mark
R 2 690 000R 2 152 948 26%
R 538 237
2.2) Marketing Materialeting Material
R 2 152 948
76.33%
27,5%
R 2 017 500
R 538 237
R 2 619 796
76.33%
R 127 418
2.3) Market Research R 50 000 R 50 000 00% R 12 500 R 3 511 - - -90,6%
2.3) Market Research
2.3) Market Researchet Research
R 50 000R 50 000 00%
2.3) Mark
R 37 500
R 3 511
100.00%
R 12 500
R 37 500
-90,6%
100.00%
2.4) S&T Consumer education
2.4) S&T Consumer education R 110 000 01% R 82 500 R 77 965 -5,5%
R 110 000R 150 000 01%
R 37 500
2.4) S&T Consumer education
R 150 000
2.4) S&T Consumer education
R 18 583
50.45%
R 37 500
R 77 965
R 18 583
-5,5%
R 82 500
50.45%
2.5) CE - Management / Salaries R 2 080 733 20% R 1 560 550 R 1 618 209 26.16%
2.5) CE - Management / Salaries
R 2 080 733R 2 795 441 20%
R 2 795 441
R 698 860
2.5) CE - Management / Salaries
2.5) CE - Management / Salaries
R 516 049
26.16%
3,7%
R 1 560 550
R 1 618 209
R 698 860
R 516 049
3,7%
2.7) SAPPO - AGM R 300 000 03% R 225 000 R 418 183 85,9%
2.7) SAPPO - AGM
2.7) SAPPO - AGMGM
2.7) SAPPO - A
R 350 000
R 87 500
R 300 000R 350 000 03%
R 14 687
R 225 000
R 87 500
R 418 183
83.21%
83.21%
85,9%
R 14 687
2.8) PORCUS
2.8) PORCUS R 300 000 03% R 225 000 R 313 121 203.95%
2.8) POR
2.8) PORCUSCUS
R 327 932
R 81 983
R 300 000R 327 932 03%
203.95%
-R 85 220
R 313 121
R 81 983
R 225 000
39,2%
-R 85 220
39,2%
Consumer education and Communication activities
Consumer education and Communication activities
SA PORK DIGITAL CAMPAIGN Digital Sponsorships 2020
Digital Sponsorships 2020
SA PORK DIGITAL CAMPAIGN
R376 000
R376 000
KUIER
MOVE
HUISGENOOT
YOU
DRUM
HUISGENOOT YOU DRUM KUIER MOVE
770 634 373 694
496 865
574 667
827 674
Total ad impressions 827 674 574 667 770 634 373 694 496 865
Total ad impressions
9 656
14 950
11 490
11 050
17 051
Active engagement
Active engagement 17 051 9 656 14 950 11 050 11 490 CORONA
CORONA
3m30s
3m42s
3m11s
Updates
4m15s
2m32s
Avg time on site
Avg time on site 4m15s 3m11s 3m30s 3m42s 2m32s Updates
48%
27%
25%
38%
28%
2 653
Click-through-rate 28% 27% 38% 25% 48% 7 7 2 653
Click-through-rate
17%
28%
09%
07%
08%
Outperforms benchmark
Outperforms benchmark 08% 09% 17% 07% 28% updates local views
local views
updates
#YESMRPRESIDENT CAMPAIGN
#YESMRPRESIDENT CAMPAIGN
217
217
views from other countries
ad server impressions
click-through-rate
booked impressions
booked impressions click-through-rate ad server impressions views from other countries
0.82%
2 400 000
1 458 115
2 400 000 0.82% 1 458 115 SAPPO News SAPPO Weekly
SAPPO News SAPPO Weekly
(monthly) Update
Update
(monthly)
#YesMrPresident
931
above 0.7% average
931
60.75% yo target
60.75% yo target above 0.7% average #YesMrPresident 931 931
readers each readers each
readers each
readers each
SAPPO.ORG
SAPPO.ORG
Top pages on SAPPO.org by view
23%
Top pages on SAPPO.org by view 2 357 23%
2 357 52%
52%
visitors
visitors
9 726
1. SAPPO Homepage
1. SAPPO Homepage 9 726
2. Business Development
33%
2. Business Development page views 33% Comms via SMS
3. About Us
3. About Us page views Comms via SMS
3 395
4. Porcus Magazine
414
4. Porcus Magazine 3 395 414
5. Meet our Input Suppliers
43%
5. Meet our Input Suppliers 43% readers
sessions
sessions readers
INTERNATIONAL READERS
INTERNATIONAL READERS
United States of America Finland Zimbabwe
United States of America Finland Zimbabwe
Finland
France
Mozambique
Finland Mozambique France
Spain
Germany
Namibia
Germany Namibia Spain
Poland
Mauritius
Ireland
Ireland Poland Mauritius
United Kingdom
The Netherlands
United Arab Emirates
United Kingdom The Netherlands United Arab Emirates
Austria
Thailand
Thailand Austria
MAY 2020 I Executive Board Meeting
MAY 2020 I Executive Board Meeting

25