Page 28 - SAPPO Boardpack l 13 May 2020

Campaigns cancelled

SAPPO’s biggest in-store promotion campaign and JV promotion with retail
group Shoprite was planned for the 2 weeks period leading up to Easter.

All the planning and logistics for this was already in place when the Covid-19
awareness resulted in all such activities being cancelled.

SAPPO’s intended Saturday morning cooking classes for consumers at the
Hospitality Training Academy in Randburg was also called off accordingly.

Digital and print Advertorials in TASTE

A print advertorial and digital messages about SA Pork will appear for the
month of April in TASTE.

Link to the digital banners:

https://taste.co.za/5-pork-recipes-you-didnt-think-of-for-easter/

A PDF with the DPs advertorial is attached.

Online recipe campaigns

A Christmas campaign to promote gammons and fresh pork cuts for festive
food was published on the online food community platform of Crush, who
has over 20 000 loyal subscribers interested in recipes and cooking. See the
link below for the campaign:

https://crushmag-online.com/cook-the-ultimate-festive-season-roasts-with-
sa-pork/

A pre-Easter campaign with 4 delicious recipes was also published from the
beginning of April onwards, to help people plan their advance shopping for
the Easter period.

See the link below for the campaign.

https://crushmag-online.com/pork-recipes-that-will-become-family-
favourites

Landbouweekblad Boerekos

The 2020 Winter edition of this bi-annual award-winning recipe book will be in
stores and bookshops from 20 April.

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