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Profiles IN LEADERSHIP
HOLY CROSS HOSPITAL PALM BEACH GARDENS MEDICAL CENTER
Marc Bivins, MD, MBA Dianne Goldenberg
Chief Medical Officer CEO
Dr. Bivins serves as Chief Medical Officer for Holy Dianne Goldenberg is the chief executive officer of
Cross Hospital. He is responsible for improving the Palm Beach Gardens Medical Center. As CEO,
effectiveness, efficiency, and quality of patient care. Dr. Goldenberg is responsible for all hospital operations,
Bivins serves as a liaison between the hospital's senior executive planning and medical services of the 199-bed
management and medical staff, which helped Holy Cross acute care hospital.
earn the 2017 Get With The Guidelines-Stroke Gold Goldenberg’s career as a healthcare executive spans
Honor Roll Elite Plus Quality Achievement Award and over 35 years, and she has been in a CEO role for more
the Gold Plus Award for Heart Failure Care and Gold than a decade. While she was most recently the CEO of
Resuscitation Recognition Award. He also provides lead- a hospital in Miami-Dade County with a Level II trauma
ership for the Holy Cross Medical Group, including center, amongst other CEO positions, she was also the
South Florida's top-performing Orthopedic Institute. He serves as a faculty member CEO of one of the former Tenet hospitals in Broward County. Her experience
for the Holy Cross Internal Medicine residency program, training Broward County's throughout her career has been widely focused on new program development and
next generation of outstanding physicians. Board certified in internal medicine, he growth, and she has been recognized for achievements in quality and service.
completed residency training at Mount Sinai Medical Center and the Mayo Clinic. He Prior to shifting to operations, Goldenberg utilized her expansive clinical back-
earned his bachelor's degree and medical degree at the University of Miami and his ground as a chief nursing officer. She was responsible for overseeing Joint
MBA at the University of Virginia's Darden School. Commission surveys and implementing programs to raise satisfactions scores.
Goldenberg earned her Bachelors of Science degree in nursing from Texas Women’s
University. She obtained her Masters in nursing from Barry University, before earning
her MBA from Nova Southeastern University.
NORTH SHORE MEDICAL CENTER
Arianna Urquia PLAZA HEALTH
CFO
Arianna Urquia is the chief financial officer at North Hon. Elaine Bloom
Shore Medical Center. With over 10 years of financial
healthcare experience, Arianna is responsible for over- President and CEO
seeing the financial operations of the 337-bed acute care
and its departments. She started her career at Tenet Elaine Bloom is the president and CEO of Plaza
Healthcare, North Shore’s parent company, and most Health Network, South Florida’s largest, not-for-profit
recently served as the controller of the hospital where network of award-winning rehabilitation and skilled
she was responsible for the daily operations of the nursing centers. Under her leadership, all seven Plaza
accounting department. Arianna earned her Master of Health centers have been nationally recognized for
Business Administration and Bachelor’s in Finance from quality, performance and setting clinical standards of
Florida International University. excellence. In addition, she oversees the organization’s
alignment with acute medical facilities, such as Jackson
Health System among others, to provide sub-acute care
to complex patients, enabling a quicker and more cost-
effective recovery. She has recruited healthcare profes-
PALMETTO GENERAL HOSPITAL sionals who are leaders in their fields to be part of the administrative staff and has
championed the implementation of technological advances, such as a telemetry/
telemedicine program. Bloom served as a Florida State Representative for over 18
Odalis Santa
years and was a major champion for senior advocacy issues. She helped to create
Director of Case Management Florida’s Agency for Health Care Administration and the Department of Elder Affairs,
making her a natural fit for her leadership role within Plaza Health Network.
Odalis Santa is the director of case management at
Palmetto General Hospital. She joined the Palmetto team in Claudia Innocent, RN, MSN
2015. Odalis provides administrative structure and support
to coordinate and lead services provided by the case manage- Chief Clinical Officer
ment department. She also determines patient eligibility for
certain treatments and services. Odalis promotes and main- Claudia Innocent is the Chief Clinical Officer of Plaza
tains relations with patients and their families to facilitate Health Network. In her role, she is responsible for
optimal patient experience. She also works with the commu- implementing, maintaining and monitoring best clini-
nity providers for effective and seamless transitions of care. cal practices across the entire network as well as over-
Odalis has a Bachelor of Science in Psychology from the seeing compliance with clinical standards and patient
University of Florida, a Master’s of Science in Clinical care objectives. She works in conjunction with Plaza
Psychology from Barry University, and is a Licensed Mental Health Network’s clinical team to identify and resolve
Health Counselor. clinical issues, facilitate admissions, generate referrals,
and develop individualized patient-centered care via the
organization’s telemedicine and telemetry program.
Prior to her current role, Innocent served as the Director of Clinical Excellence for
Plaza Health Network and has over six years of experience as a Director of Nursing.
She received her Masters and Bachelors of Science degrees in nursing from the
University of Phoenix and is currently pursuing her ARNP degree at Kaplan
University. Innocent is the current president of the Miami Chapter of Florida
Association of Directors of Nursing Administration (FADONA).
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