Page 65 - The Big Book of Business Quotations: Over 1,400 of the Smartest Things Ever Said about Making Money - PDFDrive.com
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The	 most	 important	 adage	 and	 the	 only	 adage	 is,	 the	 customer	 comes	 first,
whatever	the	business,	the	customer	comes	first.

         —Kerry	 Stokes,	 Australian	 broadcast	 billionaire	 (from	 interview	 with	 World	 Today,	 Australian
            ABC,	June	2,	2000)	Merely	satisfying	customers	will	not	be	enough	to	earn	their	loyalty.	Instead,
            they	must	experience	exceptional	service	worthy	of	their	repeat	business	and	referral.	Understand
            the	factors	that	drive	this	customer	revolution.

         —Rick	Tate,	author	and	customer-loyalty	strategist

Customer-centricity	 should	 be	 about	 delivering	 value	 for	 customers	 that	 will
eventually	create	value	for	the	company.

         —Robert	 G.	 Thompson,	 author	 (from	 his	 book	 Hooked	 on	 Customers:	 The	 Five	 Habits	 of
            Legendary	Customer-Centric	Companies,	2014)	

When	leaders	reframe	customers	into	guests,	and	results	into	experiences,	profits
escalate.

         —Eric	Schiffer,	author	and	entrepreneur

Unless	you	have	100%	customer	satisfaction	…	you	must	improve.

         —Horst	Schulze,	president	of	the	Ritz	Carlton	Hotels

The	purpose	of	a	business	is	to	create	a	customer	who	creates	customers.

         —Shiv	Singh,	senior	brand	executive,	Visa	Inc.
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