Page 186 - Social Media Marketing

172 Walk Like a Giant, Sell Like a Madman

• Write a press release announcing a new product, service, or
special deal.

• Put your existing customers on a drip e-mail campaign.
• Take an ad out in a publication that your customers are likely

to read.
• Invest in pay-per-click advertising.
• Write an article for a popular online publication.

These are all activities you should be doing year-round, but when
you find yourself in a sales slump, you have additional time and
resources to invest in these activities. Instead of scaling back, scale
up with your very own multimedia marketing blitz.

Remember: It's not all about expensive services. Get creative. For
example, you can get full-page newspaper ads at a quarter of the
regular price by agreeing to purchase "remnant ads." Talk to the
sales rep at your paper regarding this little-known secret.

Shadow a Top Producer or Hire a Coach

One of the best ways to pick up new sales techniques is to learn from
the masters-the top producers in your industry or sales coaches
who have acquired numerous techniques and strategies from their
own sales careers and from working with other top producers.

Dozens of coaches and mentors have played an instrumental role
in helping me to learn my craft and develop the top-producing
systems I have relied on throughout my career, including the
following:

• Julia Rowland, my grandmother and owner of Fashion Trea-
sure Jewelry, was an accomplished saleswoman who embodied
the joy of selling.

• Tony and Noel Fox of Fox Brothers Real Estate were the first
real estate brokers who hired me right out of high school and
taught me how important it is to introduce myself to everyone.