Page 191 - Social Media Marketing

CHAPTER FIFTEEN

BUILDING AND
MANAGING YOUR
OWN SALES TEAM

F or the better part of human history, people have been
teaming up to do everything from securing food, water,
and shelter to raising children, building communities and towns,
and providing the goods and services required to maintain our
existence and pursue our dreams.
Despite the many benefits of teams, however, salespeople all too
often choose to fly solo, and if they achieve any level of success,
they eventually find themselves overworked and unable to take
their business to the next level. As a result, they lose a sense of
balance in their lives and ultimately become rather unhappy and
unfulfilled.
When you do everything yourself, you are doing business, not
building a business. By forming a sales team, you establish an in-
dependent business unit, and perhaps even a salable asset, that
is much bigger, more efficient, and more productive than you can
possibly be on your own.

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