Page 108 - 30 Days To Internet Marketing Success
P. 108

30 Days To Internet Marketing Success
                                                                                     by Joe Kumar

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teleseminar will cover, just a title and five or six points per
session will be plenty for now. I mention that it will be four
sessions and tell how long they'll be.

Second, I describe the deal I'd like to offer them. I go into a
bit more detail in this part, but one thing I don't mention is
the actual selling price. I leave that open for now.

I save these two letters in the Operation Survival folder on
my desktop

Finally, I answer forum questions for a couple of hours.
Mustn't let my visibility sag now.

Day 11: So far, I've been working on this as a joint venture
event. However, there's no reason I can't also sell to
customers directly and earn 100% of the fee on some of the
attendees. With that in mind, I begin preparing a second set
of materials.

First, I'll need some free publicity. I spend the morning
writing a press release that's guaranteed to grab the
attention of journalists and readers alike. My one-page
release leads off with a slightly outrageous headline, then
follows up with good solid information on avoiding pitfalls
when starting a home business on the Internet.

This is not an advertisement, so I don't try to sell anything.
Just nice, helpful information. Journalists love this kind of

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