Page 110 - 30 Days To Internet Marketing Success
P. 110

30 Days To Internet Marketing Success
                                                                                     by Joe Kumar

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autoresponder. I decide to use http://www.getresponse.com

I go sign up for an account at GetResponse, then return to
my writing.

Soon all 7 articles are finished.

These pieces are intended to provide valuable information
and turn the reader into a friend, so I don't do any selling
within the body of the text. I also format them to look like
newsletters. I even put a newsletter name and simple
masthead on each one.

My sales message goes at the end.

In issue one (the first article), the ad is just a short
classified with a catchy headline. It says that I'm holding a
teleseminar and offers free information about the event.

In Issues 2 through 6 I gradually expand the ad at the end,
giving more information about the event and listing the
benefits of attending.

Since issue 7 will be the last message in this series, I end
with a clear sales message and strong call to action.

I've formatted these emails as a newsletter, so the door is
open to continue contacting them in the future with other
articles and offers.

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