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               *What makes your product/service exclusive?


               Since the future of your business lies in keeping customers happy, do
               things to elevate yourself above the competition. Let your product and

               services stand out or make your product and services positively

               different from what is existing on the market.





               Get Regular Feedback.


               Encourage and welcome suggestions about how you could improve.

               How can you find out what customers think and feel about your

               services/products?





               Admit Your Mistakes…..Know When & How To Apologise.


               We all make mistakes; when you offend your customers, do not try to

               cover it up or deny it. Just admit it and if necessary do something to

               make the situation right.


               Do not defend or make excuses for a mistake. Admitting to a mistake
               and giving a solution shows maturity.  The customer may not always be

               right, but the customer must always win. Deal with problems

               immediately and let customers know what you have done. Value

               customer complaints; it gives us an opportunity to improve. Always go

               out of your way to make your customers comfortable.
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