Page 11 - CUSTOMER IS ALWAYS RIGHT WHOLE DOCUMENT
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                       Building Trust & Loyalty:


                         Building trust begins with an analysis of customers' expectations.

                       What do my customers want and within what limits will they

                       accept what is being offered?


                       As a service provider you should always present a united front to
                       customers. When you are in a habit of "bad mouthing" team

                       members to customers what it does is the customers will loose
                       trust in your Organisation and may want to consider doing

                       business with your competition.



                        Treat Customers As Individuals.


                      This should not encourage treating some customers better than
                      others. It means identifying the customers’ specific need for

                      example; a service provider should help an illiterate fill a form
                      where necessary.


                      In other words you should customize your service delivery.
                      Always remember your customer’s name and find ways to

                      compliment them, be sincere. Customers are very sensitive and
                        know whether or not you really care about them.


                       Thank the customer whenever you get the opportunity.
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