Page 12 - CUSTOMER IS ALWAYS RIGHT WHOLE DOCUMENT
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The Customer Is Always Right.
There is no if or but about this. Everything the Customer says is right.
This is to guide us not to get into any argument with the customer.
Admittedly, the customer may not always make logical sense but do not
argue with him.
Be A Good Listener.
Beware of making assumptions - thinking you intuitively know what the
customer wants. You cannot practice excellent customer service
without getting feedback from customer. LISTEN to your customers.
Identify Customer Needs.
Customer needs are emotional rather than logical. The more you know
your customers, the better you become at anticipating their needs.
Communicate regularly so that you are aware of their problems or
upcoming needs.
