Page 31 - Final 10th Anniversary PDF For Printer

Our 10th Anniversary Women of Distinction

wanted a product that fit a need, so utation for putting new entrepreneurs launch over 200 entrepreneurs, and in-
we created earbuds with a retractable on the map, by getting their brands crease the bottom line for well known
cord, so it would nicely fit in our purs- into stores quickly and efficiently. "We and respected businesses, but they are
es and not get tangled. Every item we know most of the retail markets from alway searching for ways to give back
created had a purpose. When bigger our experience with our company, "We do something called give back
companies tried to target women, their so we know what they are looking stock, which allows manufacturers to
answer was simply, let’s put pink on for and how we can present them donate their products to many worth-
it and women will come. For us, we with products that they know we will while causes. Our clients are happy
came from a place of, what is going to continue to draw consumers to from to participate in this program and
make our life easier. We wanted it to our promotions," added Kailynn.
be pretty and serve a purpose”. One of the biggest attractions for
All of this notoriety made other their customers was the fact that with
brands around us ask, “how did you ChicExecs behind them customers
get on the Today Show? How did you were able to get their products onto
get that article in People magazine?” store shelves on average, five years
With so many inquiries, we decided we earlier than attempting to do so on
would open our new firm ChicExecs, a their own.
branding agency to help other brands Nikki shares, "We believe that PR
with Marketing and Retail Growth and Social Media are major compo-
"While we set our new firm in nents in making a product successful.
motion, our electronic products con- We like to see that a company has
tinued to grow. With over $400,000 actively worked on both for at least six
in back orders, we decided to bring months. So, if they came to us before
on some financial backing to help get doing so, we would work in these two
these orders out the door." Kailynn ex- areas for at least six months." This generously offer their products for free
plains, "We brought in a partner with along with proof that the client has to be used for fundraising efforts as
an extensive electronics background. sufficient working capital to produce silent auction items, and for homeless
We soon realized that we were having the orders, which they know will soon centers where their products are most
a lot more fun helping people promote come flooding in, are requirements for needed. If you have a product that you
their brands, then we were in the man- new customers of ChicExecs. would like to donate, visit their site at
ufacturing business. So, we stepped After 12 years in business, their www.givebackstock.com.
back from our original company and network of about 40,000 buyers, "Success is great, and we are happy
went full speed ahead with ChicExecs. respect the products that Nikki and that our business is thriving, but it
Before very long they built a network Kailynn bring to them. Not only are doesn't mean as much unless we can
of 40,000 entrepreneurial brands. Kailynn and Nikki amazing entrepre- give back, that is very important to us."
ChicExecs is growing by leaps and neurs who have created their success- Tips for women starting a new
bounds due to their well-earned rep- ful businesses and helped successfully business
• Be authentic to who you are. If
you are a mom and find a product
you need that doesn't exist, then
other moms probably feel the same
way. Be aware that along the jour-
ney there might be those who will
discourage you, but just stick with it.

• Find a mentor. Reach out to peo-
ple you will be surprised how many
people are willing to help you. Don’t
be afraid to ask for help

• Always uphold your morals and
values. Don’t compromise. It will
help you in the long run. Never work
for just the success or money.

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