Page 30 - TCDB combined Book
P. 30

6                          The Complete Design-Builder




               Newspaper, Publication Advertising



               Special Ads:

                                      The Display Ad that would identify a special service, promotion, new
                                      product line or affiliation with some manufacturer or supplier would have
                                      less frequency but possibly appear in a variety of Publications.
                                      This type of advertising can also be done on a cost sharing basis with
                                      other parties that will benefit from this publicity.




               Completed Project Ad:


                                   The Display Ad that marks the completion of a project is usually associated
                                   with the Grand Opening of a new or renovated facility. This type of Ad
                                   usually includes the names of all major subcontractors, suppliers and design
                                   professionals.  It is important to control the content and placement of this
               excellent advertising opportunity, ensuring the prominent display of your company.
               The possibility of cost sharing with all parties, coupled with the importance of this type of
               Advertising, should allow absorbing the owner's cost portion of this Ad in order to maintain
               control.  It is important to initiate this type of Advertising before the local Newspapers' Sales
               Department contact the owner directly and possibly erode your control.  Remember it will be
               easier to distribute the copy (proof) for these types of Ads, which can be used for other
               Advertising needs, when controlling the content and placement.



                                                                                   Completed Project Ad
                                                        ANNOUNCING
                                                        GRAND OPENING
                                                             of
                                                   (ACE Auto Dealership)
                                                      (date/time/details)


                                   (DCL Construction  design-builders)  recently completed the
                             (ACE Auto Dealership) facility.  We thank (ACE) for their confidence  in
                                selecting our Firm as their Design-Builder and were pleased to work
                                          with the following Associates on this Project.


                                          * (Site Work)          * (Doors/Windows)
                                        * (Concrete Work)            * (Interior Finishes)
                                       * (Structural/Misc. Steel)     * (Mechanical/Electrical)

                                                  * Architects (building/landscape)
                              *Engineer (geotech)  * Engineer (structural)  * Engineer (mech./elec.)
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