Page 30 - TCDB combined Book

6 The Complete Design-Builder

Newspaper, Publication Advertising

Special Ads:

The Display Ad that would identify a special service, promotion, new
product line or affiliation with some manufacturer or supplier would have
less frequency but possibly appear in a variety of Publications.
This type of advertising can also be done on a cost sharing basis with
other parties that will benefit from this publicity.

Completed Project Ad:

The Display Ad that marks the completion of a project is usually associated
with the Grand Opening of a new or renovated facility. This type of Ad
usually includes the names of all major subcontractors, suppliers and design
professionals. It is important to control the content and placement of this
excellent advertising opportunity, ensuring the prominent display of your company.
The possibility of cost sharing with all parties, coupled with the importance of this type of
Advertising, should allow absorbing the owner's cost portion of this Ad in order to maintain
control. It is important to initiate this type of Advertising before the local Newspapers' Sales
Department contact the owner directly and possibly erode your control. Remember it will be
easier to distribute the copy (proof) for these types of Ads, which can be used for other
Advertising needs, when controlling the content and placement.

Completed Project Ad
ANNOUNCING
GRAND OPENING
of
(ACE Auto Dealership)
(date/time/details)

(DCL Construction design-builders) recently completed the
(ACE Auto Dealership) facility. We thank (ACE) for their confidence in
selecting our Firm as their Design-Builder and were pleased to work
with the following Associates on this Project.

* (Site Work) * (Doors/Windows)
* (Concrete Work) * (Interior Finishes)
* (Structural/Misc. Steel) * (Mechanical/Electrical)

* Architects (building/landscape)
*Engineer (geotech) * Engineer (structural) * Engineer (mech./elec.)