Page 31 - TCDB combined Book

Chapter 1 MARKETING 7

Newspaper, Publication Advertising

Project Progress Ads:

During the progress of your project, photos will be taken for many reasons, such as to
prove progress billings or show compliance with specific requirements. These photos will be of
interest to certain Commercial Publications that monitor Project progress. It is important to use
the proper camera and film in making these photos available to these Publications. There is
normally no cost involved for this type of Advertising and although there is no guarantee they
will use your project photos it is worth the effort given the small cost of a few film negatives.
These Ads should be reproduced and included with your correspondence to prospective clients,
which could show some relevant detail or item of special interest for an upcoming Project.

Work has commenced on the new Work is well underway on the
Clinic being constructed by new facility for Ace Insurance
DCL Design-Builders a local firm being constructed by
DCL Design-Builders

Target Market Ads:

There are periodical publications for specific market sectors that may be of
special interest for your particular services and products. Placing Ads in these
publications that illustrate your capability and expertise through your completed projects, along
with testimonials and your problem solving solutions can be an effective form of obtaining
quality leads.

Industrial Institutional Commercial Recreation Residential