Page 31 - TCDB combined Book
P. 31

Chapter  1     MARKETING            7



               Newspaper, Publication Advertising



               Project Progress Ads:

                       During the progress of your project, photos will be taken for many reasons, such as to
               prove progress billings or show compliance with specific requirements.  These photos will be of
               interest to certain Commercial Publications that monitor Project progress.  It is important to use
               the proper camera and film in making these photos available to these Publications.  There is
               normally no cost involved for this type of Advertising and although there is no guarantee they
               will use your project photos it is worth the effort given the small cost of a few film negatives.
               These Ads should be reproduced and included with your correspondence to prospective clients,
               which could show some relevant detail or item of special interest for an upcoming Project.















                   Work has commenced on the new                              Work is well underway on the
                   Clinic being constructed by                                new facility for Ace Insurance
                   DCL Design-Builders a local firm                             being constructed by
                                                                                  DCL Design-Builders



               Target Market Ads:

                                 There are periodical publications for specific market sectors that may be of
                          special interest for your particular services and products.  Placing Ads in these
               publications that illustrate your capability and expertise through your completed projects, along
               with testimonials and your problem solving solutions can be an effective form of obtaining
               quality leads.









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