Page 33 - TCDB combined Book

Chapter 1 MARKETING 9

Yellow Pages:

Listing your company in the Yellow Pages phone directory is another method of
displaying your presence and offering your product and services to the marketplace.
Depending on the nature of your business and the situation in a particular Trading
Territory you may be required to place entries in more than one directory and various
category headings. Display Ads for this purpose can be costly and before preparing your
Marketing Budget you should fully investigate all the associated costs for your particular
locations. One line entries in bold type in all directories covering your Trading Territory may be
preferable to a display Ad in only one directory. Should you represent or be affiliated with a
special product or service you may be able to solicit financial assistance for acknowledging any
associated trade names and logos in your display advertising. A toll-free phone line for
incoming sales call inquiries should be considered for certain portions of larger Trading
Territories.

Yellow Page Advert

DCL CONSTRUCTION INC.

design-builder / general contractor

Complete Design-Build services

COMMERCIAL * INDUSTRIAL * RECREATIONAL
INSTITUTIONAL

555-1212 (toll free optional)

Your address / Your city / Your fax number
Authorized Builder
ACME BUILDING SYSTEMS