Page 33 - TCDB combined Book
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Chapter  1     MARKETING            9





               Yellow Pages:



                           Listing your company in the Yellow Pages phone directory is another method of
                           displaying your presence and offering your product and services to the marketplace.
                           Depending on the nature of your business and the situation in a particular Trading
                           Territory you may be required to place entries in more than one directory and various
               category headings.  Display Ads for this purpose can be costly and before preparing your
               Marketing Budget you should fully investigate all the associated costs for your particular
               locations.  One line entries in bold type in all directories covering your Trading Territory may be
               preferable to a display Ad in only one directory.  Should you represent or be affiliated with a
               special product or service you may be able to solicit financial assistance for acknowledging any
               associated trade names and logos in your display advertising.  A toll-free phone line for
               incoming sales call inquiries should be considered for certain portions of larger Trading
               Territories.



                                                                            Yellow Page Advert


                                            DCL CONSTRUCTION INC.

                                                   design-builder / general contractor







                                                    Complete Design-Build services

                                              COMMERCIAL * INDUSTRIAL * RECREATIONAL
                                                           INSTITUTIONAL

                                                             555-1212  (toll free optional)

                                                  Your address / Your city / Your fax number
                                                           Authorized Builder
                                                       ACME BUILDING SYSTEMS
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