Page 34 - TCDB combined Book

10 The Complete Design-Builder

Business Directories:

Being listed in your particular Industry directories will be a strong advertising
consideration. Industry Associations usually distribute these types of directories to
area design-professionals, municipal, provincial, state and federal government
agencies, and major private businesses. Ensure that you are listed in the
appropriate categories and that all information is current and factual. These types
of directories are usually updated on an annual basis, allowing you the opportunity of editing
entries and Classified Advertising accordingly

Television/Radio:

Although we do not see widespread use of the Electronic Media in promoting this
sector of business there are opportunities to consider. Submitting press releases to
local stations regarding Sod Turning Ceremonies and completed projects may
provide enough interest for coverage. Should this Media show interest it is
important that you control the set-up location and any organized visit or tour of the site.
Sponsoring public information announcement spots can be an economical
way of getting exposure on this Media. The costs are usually lower than
regular time spots and can be effective if run at a consistent time on
consecutive days over a reasonable period of time.

Internet:

The ever-evolving electronic media offers an advertising opportunity for companies
that provide services domestically or for export. There are a number of on-line
services that will create your Company Home-Page that can be viewed and
responded to by people from all over the world. The commercial value of using
the Internet today is difficult to measure, due to the early stages of this Media. It certainly
appears that this will be an important advertising medium in the near future.