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TÀI LIỆU THAM KHẢO:

1. Cusumano, M., Yoffie, D., & Gawer, A. (2020). The future of platforms. MIT Sloan
Management Review.
2. Breidbach, C. F., & Brodie, R. J. (2017). Engagement platforms in the sharing economy:
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3. Gawer, A., & Cusumano, M. A. (2014). Industry platforms and ecosystem innovation.
Journal of Product Innovation Management, 31(3), 417–433.
4. Cheryl Lim (2018). Would Uber's exit from Southeast Asia leave a ride-hailing monopoly
in its wake?. https://theaseanpost.com/article/would-ubers-exit-southeast-asia-leave-ride-

hailing-monopoly-its-wake (Accessed May 05, 2022)
5. https://www.moloco.com/en/blog/uber-marketing-strategy (Accessed April 25, 2022)
6. https://www.irishtimes.com/business/technology/is-uber-valued-at-91bn-on-verge-of-a-
profitable-future-after-a-decade-of-losses-1.4704534 (Accessed May 01, 2022)
7. https://www.rentallscript.com/resources/lessons-to-be-learnt-from-uber/ (Accessed May
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8. Bishop, R. (2019). The'Sharing Economy'and the Uber Evolution in Australia. e-Journal of
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9. Stonehem, B. (2016). UberEats Food Delivery: Learning the Basics (Vol. 1). First Rank
Publishing.

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