Page 19 - edt_tour_digest

Design Thinking by Burnette Artcile Review

The second article written by Charles Brunette is Creativity in Design Thinking. Design thinking is a process of

problem solving that starts with understanding unfulfilled needs. The paper was written to relate creativity and

purposeful thought in relation to design thinking. Creative thinking and purposeful thought can be considered to

be the opposite of each other. In the modes of purposeful thoughts studied: Intentional, Referential, Relational,

Procedural, Evaluative, and Reflective. Each mode is applied differently relative to circumstances and required

outcome. However, design thinking requires creativity to change, and importantly, create the circumstances and

outcome of desire.

01. 02.

Creative thinking and Creativity can be defined as

purposeful thought can be "a person's capacity to

considered to be the produce new and original

opposite of each other. ideas, insights, inventions,

or artistic products.."

Creativity can be defined as "a person's capacity to produce new and original ideas, insights, inventions, or artistic

products, which are accepted by experts as being of scientific, aesthetic, social, or technical value." Creative ideas

must be "new, valuable to be interesting". Creativity can be divided into the Individual and Groups. As an example,

a person's background, inborn traits, and abilities may influence creativity on an individual level, whereas the

influence of social support and available resources may influence creativity in social groups. There are several

characteristics that are thought to relate to creative individuals, such as an open mind, curiosity, being

unconventional and consistent in seeking solutions to problems.

Creative Intentional Thinking requires "optimistic, positive, expansive, approach to the issues address". Positive

emotions are found to enhance cognitive function, which will lead to enhanced creativity. Intentional thought

attempts to make use of selective attention and reject unpromising potentials. Being creative means being open to

various thoughts while reserving all forms of scepticalism and judgment until one has identified, explored,

simulated, and evaluated and idea. Creative Referential Thinking is concerned with "identifying, defining,

recognizing, categorising, classifying, and recalling the objects and elements of thought." Examples include

brainstorming, research, and collaboration with experts. Creativity in this mode is thought to occur through

"insightful recognition, imaginative selection, and unusual definition". Information is filtered and defined

accordingly.

Creative Relational Thinking relates to "structuring, manipulation and analysis tailoring elements of thought and

behaviour into conceptual models". This has to fit in into a certain situation and goal. Metaphors and analogies can

be useful examples. Creative relational thinkers are able to see relationships between unconnected information.

The next elemet is Creative Formative Thinking which involves "the expression, mediation, and communication

of thought about a situation, object or behaviour." Creativity is achieved through "aesthetic sensitivity, selective

perception and recall, choices during conceptual blending, synthesis of similar or complementary information,

innovative transformation of prior experiences, or by switching or exploiting the medium of expression and its

audiences."