Page 61 - AYO Governance Manual Draft

Marketing Manager
POSITION DESCRIPTION
AUCKLAND YOUTH ORCHESTRA

Reports to Executive Committee
Date May 2020

Position Summary
The Marketing Manager is responsible for ensuring that AYO and all concerts have appropriate
and effective publicity. The Marketing Manager and Communications Manager liaise with each
other to ensure consistency in AYO’s messages to the players and public.

Duties and Responsibilities
1. AYO Promotion

 Actively work to promote AYO’s public profile, thus assisting in recruiting new players
and attracting funding.
 Design and maintain a supply of a general purpose marketing brochure
 Design and assemble the annual AYO Review for publication on the website:
o Plan, receive and arrange content:- design front cover
o Send pdf copy to Committee for comment then send on to Website
Maintenance for upload.
 Establish positive contacts to generally assist with the marketing process,
 e.g. with other arts organisations, media outlets, music retailers, music directors and
teachers, school music departments in Auckland and at regular performance
destinations.
 Maintain awareness of AYO’s website and ensure that content supports the required
branding and marketing focus.

2. Concert Promotion

 Develop marketing strategies to fulfill revenue and attendance goals.
o Plan and implement concert publicity campaigns, including the design and
placement of print and electronic advertising, special promotions, and
corporate endorsements. Oversee the work of outside contractors.
o Oversee the development and production of all materials used to support the
orchestra’s public relations/marketing campaigns, including printed and
electronic media, press releases, newsletters, printed programme and special
promotions. Ensure the quality, consistency, and accuracy of all
communications.

 Prepare Press Releases for each programme, containing information re scheduled
performances, repertoire, conductor, soloist and the orchestra. Send to appropriate
media outlets.

 Maintain contacts in the media to promote AYO activities – especially articles or
reviews in local newspapers and listings in print and online event calendars.

 Maintain / share Promotion Run-Sheet for each programme on Google Drive
o Design and branding
o Print/radio/online advertising

3. Printed Concert Programmes
 Produce printed concert programme for each concert series: