Page 64 - AYO Governance Manual Draft

3. Promotion

 Lead and motivate players to promote concerts in person and online.
 Carpet Bombing. Organise groups of 5 with 1 driver per group to distribute
posters/flyers at a variety of businesses or venues that potential AYO concertgoers
would frequent – e.g. music shops, retail outlets, community facilities, libraries. Post-
carpet-bombing social activity at specified time.
 Handouts. Organise groups of players to hand out flyers to concertgoers of APO /
NZSO / St Matthews Chamber Orchestra / Bach Musica / NZ Pops / Manukau
Symphony / University Orchestra concerts. Check websites/Eventfinda to track what
concerts are happening in the weeks prior to an AYO concert. The most important of
these is the free-entry University Gala concert, usually in May each year.
 Assist Communications Officer by updating AYO social media pages with interesting
information and run event campaigns to promote concerts and recruitment.

4. Library

 Assist the Music Director with the administration of parts and folders:
o keep a record of all music folders and parts issued to players;
o help print and/or photocopy parts.
 Ensure that all music and folders are collected after the final concert and returned to
AYO storage or the AYO music librarian.

5. Other Roles
 Perform other roles as agreed at Committee and report on progress at each
Committee meeting.
6. Development
 Actively work to retain existing AYO players and attract new players to the orchestra.
 Establish positive contacts with other arts organisations, media outlets, music
retailers, music directors, school and private music instructors in Auckland and
regular performance destinations.
 Work to expand public awareness of AYO and maintain a positive image of the
orchestra.
 Keep eye out for opportunities – rehearsal and performance venues, soloists,
design, promotion.