Page 37 - TITO Employee Engagement Guide v25
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             and  to  3  usually  then  are  tracking  the  with  to  and  habits,  –  suit  multi  and  led  across  and  use  trust,

             2  all                They  across  data  employee  accustomed  analytics  to  colleagues  provide  employee  to
             level  need  you  -  stage;  by  conversations  the  audiences  the  buying  data  following  shift  customization  to  employee  behaviours  looking  employee

             are  may   lives  life  and  groups.  Start  groups  use  then  at  become  our  With  is  a  have  performance.  development  customisation  holistic  when

             Personas  you  -  their  and  career  individuals/  employee.  stakeholder  engaging  can  different  looking  have  we  from  personalised.  workplace  With  we  –  about  drive  feedback;  and  detect  to  build  to  considered  maintaining




             personal.  other  each  people  lifecycle,  understand  ideal  an  of  audiences/  talking  You  work.  your  with  when  helpful  consumers  everything  are  the  so  –  capabilities.  options  all  is  it  and  and learning  performance  personalisation  data  employees  be  and  gaining





             getting  replace  your  generations,  better  lifestyle  key  straight  this  to  empathise  especially  as  -  where  more  and  too  and  wishes  employment  –  being  people  to  of  targeted  foundation  among  must  that  data.



             of  not    understand  demographics.  traits/  from  for  depth  –  business  of  connect  revolution  and  the  factors  personal:  such  of
             1  do         role,   and      forums  more  to  –  Personalisation  a  individual  different  ways  and  provide  get  use
             level  They  experience.  to  by  other  the  feedback  adds  you  services  journey.  experiences  entertainment  within  to  the  experiences  preferences  additional  to


             is         helps      empathise  exhibit  allow               and  and  enabler  in  preferences  will  ethical
                3.         them  and        feedback  lives  or  of  measured  consider  seen  It  in       feedback  the
             Segmentation  level  is  employee  Segmentation  segmenting  geography  to  used  are  that characters  regular  getting  Establishing  their  about  that personas,  personalized  lifecycle  a  as  age  the  in  personalised  learning,  be  can  to  ability  workforces  agendas  an  as  -  be  initially  learning  channel  lifecycle.  correlations  three  are  and  data  and  privacy







             Audience  Personalisation  your enhance  Audience  by  start  preferences,  Personas  fictional  and  data  business.  employees  create  more  create  experience  living  are  We  expecting  to  communication,  everything  the  with  generational  different  with  personalisation  will  This  customised  communication  employee  the  discover  experiences.  There  -  Ethics  employee  respecting















               Getting    Personal                                                               We See You  We Hear You  We Value You
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