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How To Build An

Empire Using

Social Proof

by Troy Howard

I have been blessed over the past How do we take the power of saying about you. That is why
20 years to work with over 4,000 referrals from one-to-one to one- it is so important to make sure
businesses in 23 countries. I have to-many? How do we bring it to that you have social proof and
helped the very best of them grow the masses? That is what we call positive reviews on third party
their client base from a handful social proof and the best business sites.
of customers to hundreds, owners in the world leverage the
from small monthly revenues power of it to attract new clients Second, when potential clients
to millions. Even though these daily, because once you capture see your social proof they will
top businesses work in different it you can share it a million times. begin to trust you. Trust is one of
areas and industries, there is The most common forms of the key components in a business
one marketing strategy that all social proof are expert or industry relationship. If your potential
of them have used to accelerate proof, celebrity endorsement, client does not trust you, then
their growth. What would you and user social proof in the form they will never buy from you.
guess it is? of testimonials and reviews. As a That is why building trust through
business owner, are you utilizing social proof and the success of
For most people, they would this marketing strategy? Are you your existing clients is crucial.
answer word of mouth or capturing the success stories of
referrals. That is a good answer your clients and using them in all Finally, nine out of ten people
and would apply to most of your marketing? said they would spend more
businesses, but there is a fatal money for a superior experience
flaw in referrals which can The most powerful form of social or result. Are you seeing the
limit growth. The flaw is that a proof is reviews. First, 88% of pattern here? Social proof is
referral is usually a one-to-one people believe a review is as good nearly as good as a personal
conversation. You spend all of this as a personal recommendation recommendation from a friend.
time and energy creating success from a family member or a friend. It builds trust with the potential
for your client, and if you are They want to hear what your client convincing them they will
lucky they share that experience clients are saying about you and have a superior experience or
with one person. If you are really they want to see your clients’ result by using you which means
lucky they might share it with results. In fact, 70% of them will they will pay more for it. That is
two or three people, but when not only check your website and why social proof generates not
your client stops sharing their social media for social proof, they only more clients but higher
experience the referrals end. will actually research you online paying clients as well.
to see what third party sites are

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