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Masterminds -

The Greatest Force

For Good In Business

or A Total Rip-Off?

by Steve Sipress

Since the legend of the Knights of the Round Table, masterminds have played a key role in business. Napoleon Hill
famously described it as the key to business and personal success in his classic book, Think & Grow Rich.
And yet most business leaders and entrepreneurs are not even a member of one single mastermind, let alone two
or three.

Simply put, done right they are the greatest force for good in business. The problem is that most masterminds are
not done right.

Allow me to explain the five key reasons and offer you a personal challenge to put this to the test.

So what are the five keys to a trust. Cyber masterminds can do more seriously. And the opposite
great mastermind? this, but it’s a lot more work for happens for cheap or free
the facilitator, and it’s so easy masterminds. They typically start
Great question! As I’ve seen over for participants to get distracted. strong, then slowly decline. If the
the last 35+ years of building and We have found face-to-face financial cost is low, more people
scaling businesses, and running produces by far the best results, skip calls or tackle “fire-fighting”
and participating in dozens of especially if you meet twice a instead of attending. Should it
high-end masterminds, here they month. There is extra energy and be that way? No. Is it that way?
are: creativity when eight to twelve Unfortunately, yes.
other minds are focused on
* Building high-trust relationships; helping you solve your biggest #3 - True Accountability
* Paying real money to play; problems and challenges. And
* True accountability; you so appreciate their help. One of the most significant
*Systems-based (not guru-based) factors for great mastermind
masterminds; and #2 - Paying Real Money To Play success is multiple layers of
* Guaranteeing results. accountability. The reality is
While we love any masterminds, that most of us don’t always do
Let’s dig into each of these... including free ones among what we say we’re going to do.
friends, our experience is that Especially business leaders and
#1 - Building High Trust “we value what we pay for.” entrepreneurs. Just think about
Relationships Nowhere is that more true than your last month. Have you ever
with masterminds. If you invest lost focus on your top priorities
Live, in-person masterminds so much that you must get a because of outside influences?
speed up the process of building return on your time, you’ll treat it

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