Page 14 - iNetreprenuer.magazine.winter2020

So, how do you capture more There are several mediums you managing a 300 person sales force
social proof from your clients? can use to capture more social that generated over 8,000 new
First and foremost, frame the proof. One way is to get a written clients each month.
relationship with the expectation review. This is a good way to do
that when you deliver what you it but make sure that you get a Eventually Troy left the corporate
promise, that you would like to picture from them as well so that world and started several successful
capture their review as part of you can give a face to the written marketing companies including
your social proof. What does review. The more personal you WebForce Pro and onTop local
that mean? You must prime your can make it the more believable which have helped thousands of
client in the beginning that you it will be. small business owners around the
want to capture their experience world dominate their competition
with your product or service. The very best thing you can do online and drive record growth in
What you are doing is setting is get a video from your clients. their businesses by disrupting the
the expectation of what they Google didn’t spend over a billion idea of traditional online marketing.
are going to get, and setting that dollars on YouTube because
expectation of what they are they thought it was cool, they Troy’s current project and passion is
going to do for you in return. By did it because they knew video another industry disruptor in online
doing this they will be excited was one of the most powerful reviews and referrals. He launched
to give the social proof at the forms of communication on the SoTellUs, the world’s only review
end when you deliver what you internet. Video is the fastest platform that let’s businesses
promised. way to connect with a person instantly collect video, audio,
and create an emotion in them. and written reviews from their
I cannot say this enough: If you Just imagine how powerful and customers using an app in less than
do not talk about capturing convincing a video review from 30 seconds. The very best reviews
social proof from your clients in your best client would be in are automatically marketed online
the beginning, then they may not getting potential clients to sign for the businesses’ through their
feel the commitment to give it to up for your services? website, social media sites and
you after you deliver the results. search engines. This combination
I want you to think about doing it The top businesses in the world of video reviews, powerful review
daily because if you are touching have not only mastered the marketing and automated referral
two or three clients a day, why capture of social proof, they have system has started to change the
wouldn’t you ask to capture their perfected the dissemination of it review industry as we know it.
recent success stories? It holds through all of their marketing. So
you accountable for your work get out there and start capturing
and creates the most powerful your social proof today!
marketing you can gather.

How should you ask your clients
to share their review? The best Troy Howard’s passion for
way is to do it in person. That combining technology and
is going to get you the most marketing has been a driving force
convincing social proof. Being in his life, leading him from selling
present with the person will Yellow Page ads, to an executive
create more excitement and of a publicly traded company, and
emotion. If you cannot do it in ultimately an entrepreneur.
person, then you should call the
client and ask for them to do it Troy started his sales and marketing
right away and send it to you. career as a project manager for
Calling them will create that YP.Com, one of the largest online
connection with them again and directories producing nearly $100
will help motivate them to do it million in revenue annually. Over
for you. the next few years, Troy moved up
in the company to Vice President
of Operations and Marketing

14