Page 16 - iNetreprenuer.magazine.winter2020
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Why Choosing The Right
Printer Matters
With Joel Brookmyer
With a vast on-line presence and competitive edge in the
printing, graphics, and promotional product arena, International
Minute Press of Casa Grande (IMP) continues to be a forerunner
in the greater Phoenix area. “This is due to our personal approach
to our customers, continuously expanding our equipment to
maintain competitive pricing, and of course, our free delivery,”
said Joel Brookmyer, owner of IMP Casa Grande.
As a family owned and operated and I believe part of our strength
business, IMP Casa Grande has is to not only print, but also advise
enjoyed serving the community our customers on the strategies that
for over 23 years. Joel has over 30 will enhance and strengthen their
years of experience in the printing footprint in the marketplace. If they
industry that began during his time are printing business materials and
in the Army managing a print shop the graphics are stale or outdated, we
in New Cumberland, Pennsylvania. can help modernize their marketing
From there, he has done everything tools to better represent their brand.
from running large offset presses, Additionally, by ensuring their success
servicing printing equipment, setting we are building a repeat customer
up multiple franchise locations, and base that ensures our success.” IMP is influencing and building
training the team in all aspects of the relationships to alter the market
business from marketing to day to day Today’s market place has gone digital perception of moving away from
operations. and on demand. Businesses are supporting local brick and mortar
finding that in order to compete, they and turning to online retailers. A big
Today, Joel works alongside a team need to be flexible, timely, and deliver misconception about going local
of 4 employees, including 3 family with excellence. The same goes for is that some people think locally
members – his wife, daughter, and the printing industry – even more so owned businesses are unable to scale
brother-in-law. Also, included in because it’s a service that supports the alongside their growth. This is never
the team is an experienced graphic needs to these fast-paced businesses. a problem for IMP Casa Grande,
designer that can help even the In an effort to meet the requests of which is a franchisee of Minute
novice of customers create impressive their customers more efficiently, IMP Man Press International (MMP); a
marketing and promotional artwork Casa Grande has launched an easy worldwide company started in 1973
for their business needs. to use, interactive website for its and opened its first franchise in
customers which offers a multitude 1975. Since then MMP corporate has
Whether it’s business cards, of promotional products, simple print stood by the belief that their primary
brochures, posters and banners, designs, and contains an arsenal responsibility is to support their
or any promotional products – the of the products and services they franchise owners. With 27 regional
team can walk you through what offer. Whether a business requests support offices around the world, they
you need and deliver it with stunning promotional materials such as pens facilitate vendor discounts to obtain
results. The staff, whether in person, and coffee mugs or just simple print competitive pricing that keeps them
on the phone, or at a networking copies of their next board meeting, in the forefront of the industry, and
event, will greet you with a smile and they can get started right away on communicates emerging technology
warmth to ensure your experience is www.impcasagrande.com . solutions to MMP franchisee owners.
noteworthy. One of the most unique
attributes of IMP Casa Grande is that Another mechanism by which IMP Bottom line, IMP Casa Grande is a
the team is well rounded in all areas of Casa Grande provides efficiencies for successful local business story as the
print media. clients is through their online portal result of the community around them.
which is a customer-specific tool They value their customers, stand by
“As an expert in this industry, I’ve been that allows access to all past jobs and their products, and guarantee a smile.
in business too long to not speak up quick re-ordering. This is an excellent The team has the passion and skills
when I think a customer is not making platform for medical offices, hospital to serve the greater Phoenix area,
the best choice for their business,” systems, financial industry, and other get involved in community, and look
continued Brookmyer. “Frankly, we’ve larger clients to self-serve on their forward to doing even more for both
seen it all. Our customers are spending high-volume repeat order items with new and established customers in the
valuable dollars on their projects, ease. years to come.
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