Page 146 - A Life - my Live - my path

Diversification - a clothing house

designer to come and present the modern caftans 120 she
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designed and made. All the guests were captivated by the
collection showed off.
The designer had a boutique in Brussels where she sold
and rented caftans. After several months of consideration,
we concluded that we could join forces to launch a "Maison
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de confection ". In March 2011, I created Aml-Création
LLC. We found premises of over 100 m². At the back, we had
our own garment workshop with 4 people, and at the front,
the boutique.

We bought natural fabrics (silk, Calais lace, Egyptian cotton...),
designed the patterns and often made the garments
bespoke. We also prepared garments for the autumn-winter
and spring-summer collections. Our offer ranged from

caftan collections to European clothing.

We opened in June 2011. On October 19, we held our 1st
fashion show inside the boutique, a wonderful experience!

We presented a complete range of some thirty models, all
made in our workshop (light dresses, evening dresses, pants,
jackets, caftans and a wedding dress). Catwalk , music and
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lighting effects helped create a real fashion show

119 Amel ALAOUI
120 The caftan is a garment worn in various regions around the world, in the
Maghreb and also in Central Asia. Caftans are long and often loose-fitting,
straight or slightly crossed, with long or half-length sleeves, no collar or hood,
and open in the middle along their entire length.
121 Luxury bespoke clothing maker.
122 Red carpet for models to walk on.
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