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MANAGING CUSTOMER COMPLAINTS

                                       (A One-Day Training Programme)




      Best suited to                                         Consumer  complaints  are  considered  another  form  of
                                                             consumers’  needs  and  preferences  index  which  help  to
      All customer-facing staff who need to be               enhance your products and processes.
      equipped with the skills for effective handling of
      customer complaints.
                                                             Course Outline

      Objectives                                                    Defining Excellent Customer Service

      By the end of this training, participants  will be able       Who are your customers?
      to:                                                           Understanding customer wants and needs to

            Define Excellent Customer Service                       create loyalty
                                                                    Communication skills:
            Understand the differences and similarities
             between Internal and External customers                     * Verbal

            Distinguish between customer wants and                      * Visual
             customer needs                                              * Vocal

            Use assertive communication techniques                 Two-way communication

            Identify common reasons for customer                   Features of assertive behaviour
             complaints
                                                                    Customer complaints
            Implement the LEARNT system to resolve                 Why people complain
             customer complaints
                                                                    The benefits of complaints
            Manage internal stress from dealing with
             difficult situations                                   How to handle complaints using LEARNT
                                                                    Overcoming stress

       Overview


       Customer complaints are indicative of  dis-
       satisfaction from the services being offered.
       However, when a customer submits a complaint
       about your service or product, you will be able to
       use their feedback as a tool for further
       improvements.
       In this programme, you will understand the
       benefit of treating complaints as treasures where
       you can use the customer insights and
       feedbacks to your advantage.






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