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8.Weighing the pros and cons


               It is possible to evaluate the pros and cons of each possible solution/option
               by considering the possible advantages and disadvantages.


               One  aid  to  evaluating  any  solution/option  is  to  use  a  'balance  sheet',
               weighing  the pros and cons (benefits and costs)  associated with that
               solution. For example,  the economic development organization that
               regularly leases vehicles from an external company might consider buying
               a vehicle for their exclusive use.


               Using the question: "Should we  create  a  new website?"  -  the  organization
               could list the pros and cons of the decision in the following way:

               Figure 15:  Weighing the Pros and Cons of Decisions


               Pros                                                      Cons



               Attract more prospect attention                           Cost of getting it done


               Would        make      it    easier     to    organize Staff          would          require
               information for the organization                          training to use it


                                                                         More frequent attention
               Will always be more easily updated
                                                                         paid to updating





               Having listed the pros and cons, it may be possible to immediately decide
               whether the option of creating a new website is viable.

               However, it may be useful to rate each of the pros and cons on a simple 1 to
               10 scale (with 10 high - most important to 1 low - least important):













               David Kolzow                                                                          213
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