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Pros Weighting Cons Weighting
Attract more prospect Cost of getting it
attention 9 done 6
Would make it easier to Staff would
organize information for the 7 require training to 4
organization use it
More frequent
Will always be more easily
updated 6 attention paid to 8
updating
Total 22 Total 18
In this case the cons (disadvantages) have the lower score while the pros
(benefits) are higher and creation of a new website is therefore a strong
possible choice.
In scoring each of the pros and cons it helps to take into account how
important each item on the list is in meeting key considerations. For
example, if the most important consideration was the potential saving, then
the fact that changing the website will add considerable costs to the
organization at a time of a tight budget will increase its score on the con
side.
This balance sheet approach allows both the information to be taken into
account as well as the key considerations and values, and presents them in
a clear and straight forward manner.
Other techniques can be used to evaluate options, such as force-field
analysis, etc. However, these will not be discussed in this book so as to
limit the amount of detail being covered.
David Kolzow 214
