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lot of options. The thinking is that if every possible alternative is
considered, better choices are likely and the best decision is made.
Sometimes an exhaustive search is used as a way to resolve uncertainty.
The assumption is that if everything is considered, no stone will be left

unturned and there will be no uncertainty. The problem is that this can
lead to being overwhelmed, resulting in the failure to make a decision.

Numerous studies show that when there are more than five or six options,
people have a more difficult time deciding and often opt not to make a
decision. To help effectively and efficiently make decisions, options should

be limited. If the options are kept to fewer than five it is usually much
easier to make a decision.
201

4. Setting a timeframe

In deciding how much time to make available for the decision-making
process, it helps to consider the following:

• How much time is available to spend on this decision?
• Is there a deadline for making a decision and what are the
consequences of missing this deadline?

• Is there an advantage in making a quick decision?
• How important is it to make a decision?

• How important is it that the decision is right?
• Will spending more time improve the quality of the decision?

Effective decision-making shouldn’t be hurried. A quick decision is often
not the best decision. If there isn't an imperative reason to push a decision,
then a slower and more thought out approach is recommended. If there

seems to be urgency in making a decision, it might be worthwhile to ask
why a decision must be made immediately. If the decision process can wait

201 Larina Kase, “Great Leaders Are Great Decision Makers, Graziadio Business Review, 2010 Vol. 13
#4. http://gbr.pepperdine.edu/2010/10/great-leaders-are-great-decision-makers/.

David Kolzow 210