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9.Making the Decision
Many techniques can be used to help in reaching a decision. The pros and
cons method (as above) is just one way of evaluating each of the possible
solutions/options available.
Other techniques exist that allow for more direct comparisons between
possible solutions. These can be more complicated and generally involve a
certain amount of calculation. However, these can be particularly helpful
when it is necessary to weigh up a number of conflicting values and
options. A detailed cost/benefit analysis is one example of a more complex
approach.
In addition to making reasoned decisions using the techniques shown
above, in many cases people use an intuitive approach to decision-making.
Generally, the more one knows about a subject, the more reliable his/her
intuition will be. Therefore, intuition is a perfectly acceptable means of
making a decision, although it is generally more appropriate when the
decision is of a simple nature or needs to be made quickly. In more
frequent and less complicated situations, the truth is that we tend to use
our “gut” as much as or possibly more than our “brains.” However, it is
important to be wary of impulsive reactions to a situation, which is why
more complicated decisions tend to require a more formal, structured
approach.
Many factors can influence the decision-making process that are not always
evident. For example, prejudice or wishful thinking might affect judgment.
Reliance is often placed on past experience without consideration of past
mistakes. Making a decision using intuition alone should be an option and
not done merely because it is the easy way out, or because other methods
are more difficult.
Leaders are able to incorporate both their intuition and their knowledge
into their decision-making. Additionally, they learn to deal effectively with
their emotional reaction to a critical high-stakes situation. When we get
into the emotional part of our brain, our innate reaction is to protect
ourselves. We get an adrenaline rush or flight-or-fight response, and short-
David Kolzow 215

