Page 14 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

2 Your Idea, Inc.

were started. If you find yourself suddenly without work, dig deep
inside yourself and try to embrace the opportunity to take charge of
your own destiny. When life hands you lemons, make lemonade!

In a down economy, you might turn to entrepreneurship for
one of the following reasons:
• You don't want to be at the mercy of a big corporation.
• You view a layoff as an overdue second chance in life to follow a
dream you have let slip by.
• You want to go back to basics and simplicity. You are choosing
"passion over paycheck" by changing professions completely.
Starting a business may not be financially rewarding quickly,
but in the long run, to feel passionate about your work for pos­
sibly the first time in your life is priceless. It's inspiring to see
people choose an entirely new career, like going from being a
stressed-out stock broker to a flour-covered pastry chef.
• You may need to bring in a second income because of the uncer­
tainty of your spouse's work situation, so you are opting to do
something on your own terms.
• You don't want to compete with other applicants for limited job
opportunities.
• As an employee for most of your life , you want to utilize your
vast experience and talents by becoming your own boss.

Starting a company during a downturn or even during the
n.., nr.o....iinn has been done before with very successful

I n fact, sixteen of the thirty companies that make up
the Dow Jones Ind ustrial Average started under those dif­
ficult circumstances. These big names include Johnson &
Johnson, Procter & Gamble, McDonald's, and Disney. This
may b e enough proof that there i s not a bad time to start a
good company!