Page 160 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Quick Ideas 129 to 130

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Make Smiles Zero Tolerance

There are only two kinds of people to work with if you’re
going to win the hearts of new customers: (1) Those who should
work for you; and (2) Those who should never work for you.
The difference between the two is sometimes hard to identify,
but I’ll give you a secret. It’s all about the smile!

Across Japan, fast food

Assignment menus look just like those
here in the United States:

Develop your own hamburgers, fries, and soft

smile testing. Let people try drinks. The one major differ-

the job, and watch their fa- ence is at the lower right-

cial expression. It will tell hand corner, where it almost

you everything you need to always says “Smiles are

know about the person’s fu- Zero Yen.” The bright atti-

ture with your company. tude and good customer ser-

vice skills are free of charge,

and are usually the reason

customers return to a specific restaurant when all the menus

are the same. When you hire new employees, make it a goal to

hire only those applicants who have a big smile.

Epilogue

Even the grumpiest prospect alive wants to deal with
someone who has a smile. Make sure that person is from
your organization.

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