Page 175 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

151 Quick Ideas to Get New Customers

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Organize Your Prospect Efforts

If you are attempting to organize, track, and cultivate a

quantity of prospects, then investing in software specifically

designed for managing a database of potential customers may

be a great investment for you. It can help you formalize, orga-

nize, and systemize your prospecting efforts and offer you

reports to show how you

are progressing.

Many sales represen- Assignment
tatives who are drop-dead
serious about cultivating Research the options
new customers have been mentioned at left, select one
overwhelmed by the many of the applications, and then
things a database software build your database of cus-
program has done for tomers. Remember that any
them. You should check database is only valuable if
out popular brands like it is kept up-to-date.

ACT, Goldmine, or

Microsoft Access, or Microsoft Outlook to understand how you

can systemize your contacts. Such automated software gives

you great opportunities to do mailing, keep sales call records, as

well as the ability to e-mail, fax, and print custom letters to your

prospects. If you’re trying to manage a quantity of prospects,

then a good database software program is a must.

Epilogue

The secret of developing new customers is to have a
systemized approach to consistently go after those potential
customers.

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